Web Analytics Basics
Monitoring and analyzing the performance of paid advertising campaigns.
What is 'Pay-Per-Click (PPC) Analytics'?
Origins of a website's traffic, such as organic search or social media.
What are 'Traffic Sources' in web analytics?
Insights into how users interact with a website.
What is 'User Behaviour'?
The ratio of users who click on a link compared to total viewers.
What does 'Click-Through Rate (CTR)' refer to in digital marketing?
Visual tools representing user interactions on a website.
What are 'Heatmaps' in the context of web analytics?
User interactions tracked according to specific objectives.
What are 'Goals'?
The process of gaining visitors to a website.
What is 'Acquisition'?
Data reflecting user interaction with site content.
What are 'Engagement Metrics'?
Tracking of e-commerce activities like sales and transactions.
What is 'E-commerce Tracking' in digital marketing?
Techniques aimed at increasing the percentage of visitors who complete a desired action.
What is 'Conversion Rate Optimization (CRO)'?
The completion of important activities for business success.
What are 'Conversions'?
The total number of times a page on a website is viewed.
What are 'Page views'?
Information about the characteristics of website visitors.
What is an 'Audience Demographic'?
Subsets of data for detailed analysis.
What are 'Segments' in web analytics?
The total worth of a customer over the entirety of their relationship.
What does 'Customer Lifetime Value (CLV)' mean in digital marketing?
A series of steps users take towards completing a goal.
What are 'Funnels'?
Periods of active user engagement with a website.
What are 'Sessions' in the context of web analytics?
Live data showing current website activity.
What is 'Real-Time Reporting'?
User-defined variables in analytics for tracking specific data.
What does 'Custom Dimensions/Metrics' mean in web analytics?
Measurement of the profitability of a marketing campaign.
What is 'Return on Investment (ROI)' in digital marketing?
Interactions with content tracked independently from a web page load.
What are 'Events'?
The percentage of visitors who leave after viewing only one page.
What does 'Bounce Rate' refer to in web analytics?
Monitoring and analysis of marketing campaign performance.
What is ‘Campaign Tracking’?
Determining the role of each marketing channel in conversions.
What is 'Attribution Modelling' in digital marketing?
Analysis of data from social media platforms.
What is 'Social Media Analytics' in digital marketing?