Audiences
This is what we consider your most valuable data to build an audience from
What is 1st Party Data
This type of programmatic marketplace allows buyers to bid on inventory in real time, with no direct relationship between buyer and seller
What is Open Exchange (OX)
This AI-powered tool in TTD acts as a co-pilot to help optimize campaigns automatically based on performance
What is Koa
What do you do when your campaign isn’t spending, and your PMP shows 0 avails?
What is reach out to the publisher to confirm your deal is setup properly
This is a common reason why reports take a long time or fail
What is too many rows in excel (recommend removing metrics)
This is the number of IDs we've seen in the last seven days and should represent targetable users in your audience
What is Active IDs
This type of programmatic deal gives select advertisers access to premium inventory through invitation-only auctions – often at higher CPMs
What is Private Marketplace (PMP)
If your campaign is pacing behind, this optimization lever can help accelerate delivery without sacrificing efficiency
What is increase bids or broaden targeting (audience or frequency)
When your PMP deal shows healthy number of avails, but you are not winning enough bids, what should you do?
What is increase base bids
This identifier allows you to share your report across your team and TTD reps
What is execution ID
This TTD feature combines multiple identifiers like cookies, device IDs, and emails to create a unified view of a user that allows for true frequency capping across any channel and/or device at the ID, user and household level
What is Cross Device Identity Graph
If you’re losing bids despite high CPMs, this publisher-set threshold might be the reason
What is floor price
If your campaign is not performing to benchmarks, these optimization levers can help you increase performance
What is adjust ad group priorities, trim underperforming inventory, or bid factors (leverage Koa recs)
This chart provides valuable information about current pacing and spend blockers
What is an Ad Group Health Chart
This metric in TTD lets you combine multiple conversion sources into one calculation for performance measurement
What is Custom CPA
This TTD in-platform tool helps advertisers expand their audience by finding lookalikes based on high-performing 3rd Party segments
What is Audience Predictor (Koa Audiences)
Unlike second-price auctions, this auction type requires buyers to pay their full bid amount, impacting bid strategies and CPMs
What is first-price auction
This TTD optimization tool lets you dynamically adjust bids by applying percentage multipliers for specific dimensions like device type, geography, or inventory quality
What are bid factors
This creative wrapper is not compatible with CTV creatives
What are VPAID wrappers
What report do you pull when looking at IBI insights?
What is Conversion Details Report
What is TTD Custom LAL
This TTD feature automatically adjusts bids in first-price auctions to avoid overpaying and is especially useful when floor prices vary
What is Predictive Clearing
This custom tool was built to automate optimizations in TTD according to GCM time to convert
What is TTD Custom Algorithm
What version of creative VAST tags are typically not supported by SSPs/publishers?
What is VAST 3.0-4.0 (recommend 1-2.0)
What strategy leads to stronger performance in path to conversion insights (aka better conversion rates)?
What is Omnichannel campaigns
This data set is your most valuable converted audience (or a close proxy) and used as a guiding reference point for optimal targeting, measurement, and modeling in TTD's new Kokai platform
What is a seed
This new TTD feature in Kokai uses Deal Quality Scores to improve transparency and optimize execution of private marketplace deals, helping both the advertisers and publishers
What is Deal Desk
When setting bid factors, how would I change a bid factor from baseline 1.0 if I wanted to bid more aggressively, and how do you calculate that?
What is >1, Bid factor = Average Campaign KPI / Current Vector KPI
Your campaign is live, but impressions aren’t serving despite healthy avails and bids. What hidden blocker should you investigate?
What is creative approval status or category restrictions
Where can you pull cached reporting within Kokai?
What is in multiple tiles within the Programmatic Table