Learning Outcome 1: Marketing
True or False: Marketing is a business activity that businesses used in order to gain more clients or customers.
True
It has a tangible and intangible attributes that a seller offers to potential customers to satisfy their needs & wants. What am I?
Product
Define Tourism Service
Tourism service is delivering the right service to tourist such as car rental service, reception, customer service, accommodation and attractions.
True or False: Marketing Plan is not a control document. It does not control the company and the employees or anyone in the business.
False
What are the two types of Communication Channel?
Personal Communication Channel & Non-personal Communication Channel
The marketing plan and activities need people to deliver the marketing plan and activity and drive it. These are employees and play an important role in marketing. What I am?
Human Resources
True or False: Product Identification refers to the brand of the product, the label, the colors use. This is good to trace the product and ensure its originality.
True
True or False: Tangible is a nature of tourism service
False
Fill in the blank: Having a marketing plan creates ___________ by regularly referring to the set objective. This keeps the marketing actions on track.
Accountability
True or False: Advertising is any non-personal presentation of ideas or products and services
True
This concept is focusing on the needs & wants of the customer. Treating them properly and giving them the best service and products ensures the growth of the business.
Customer Orientation Concept
What is the Introduction Stage in the Product Life Cycle?
When a product/service is first launched & introduced onto the market place, the sales is slows because the consumer are not familiar with the new product. Price is relatively high. Profit is negative because production and marketing costs are high relavtive
Fill in the blank with the correct word: The focus of service is on serving and satisfying the ______________.
Customer
What does PESTEL stands for
Political Environment Social Technological Environment Legal
Define Marketing Communication? Provide three examples of a Communication Channel
Marketing communication is communicating with the public products and services that are offered in the business. TV, Radio, Social Media, Billboards, Newspaper, Magazines, Good morning Samoa. etc
Provide two Benefit of Marketing in Tourism
- Increase profitability, Gain competitive advantage over your competitor, Better understanding of your customers, Effective use of marketing dollar, Achieve high sales which in turn results in high profit levels, Reveal where the business stands in the competition, Greater ability to choose the most effective promotional mix
Name each stage of the Product Life Cycle
Introduction of Product, Growth, Maturity & Decline
What does Perishable mean?
Tourism service cannot be stored for sale at a later date.
What does SWOT Analysis stands for and explain what each letter mean.
Strengths: positive internal factors that give a business an advantage; Weakness: negative internal factors that can hinder a business performance, Opportunities: external factors that the business can leverage to its advantage, Threats: external factors that could negatively impact the business
Name the 5 promotion mix tools business can use to promote their products & services.
Advertising, Personal Selling, Sales Promotion, Public Relations & Publicity
State and explain 3 external environment that would affect marketing in tourism.
1.Social Environment: The behaviour of people in a society affects the type of marketing that occurs.2.Competitive Environment: This refers to competitors or those who offer the same products & services that the business offers. This affects the marketing plan and activities.3.Economic Environment: Includes factors that determine the income and wealth generating ability of the economy.4.Technological Environment: Involves the application of science and technology to develop new ways of doing things.5.Physical Environment: Refers to the geographic location of the business and having the suitable marketing activities6.Legal Environment: Marketing plans and activities rely on the rules and regulations that governments set for businesses to follow7.Ethical Environment: the values and moral behaviour of a society, affects the marketing activities of a business
What are the few things that a business consider when developing tourism products?
1. What is the attraction?2. What are the support facilities & services 3. How easy is it to access. 4. what is the behavior and attitudes of customers that validates the need for the product or service 5. other considerations including availability of facilities, a visa, foreign exchange control.
State and explain 3 nature of tourism services
Perishable, Intangibility, Variable, No ownership, Inseparable, Dynamic,
Name each component of the Marketing Plan in order.
Executive Summary & Table of Contents, Corporate Mission & Goals, Internal & External Audit, Business Situation Analysis, Creating an Effective Marketing Mix, Marketing Control & Evaluation
State the communication process in order
1. Identify the target market, 2. Determine the communication objective 3. Design the Message, 4. Selecting the Communication Channel 5. Measure the communications' results