Investors
This company started in a garage in 1976 and is now the most valuable company in the world.
Apple
This drink was originally sold as a medicine in a pharmacy in 1886 before becoming the most recognized brand in the world.
Coca-cola
Just….
A student says “I’m just not a creative person, I never have good ideas.” Which mental lock are they stuck in?
Believing “I’m not creative.”
This furniture company is known for making customers build their own furniture.
IKEA
This billionaire dropped out of Harvard, started a company in his dorm room, and is now one of the richest people in the world.
Mark Zuckerberg
Think
You have been staring at a problem for hours and get nowhere. You go for a walk and suddenly the solution pops into your head. Which step of the creative process just happened?
Illumination
This entrepreneur built PayPal, sold it to eBay for $1.5 billion, and then used his share to start a rocket company that most people thought was completely insane.
Elon Musk
This sticky product was invented in 1968, became a massive failure, sat in a warehouse for years, and then accidentally became one of the best selling office products of all time.
the post-it note
“The best or nothing“ is the slogan of this car brand
Mercedes-Benz
A manager at a big company says “we have always done it this way and it works fine.” Which mental lock does this describe?
Blindly following the rules.
This Dutch company dominated the smartphone market with 40% global market share in 2007, and was almost completely gone by 2013.
Nokia
This man was told by his music teacher that he had no talent and would never succeed as a musician. He went on to sell over 600 million records worldwide.
Elvis Presley
Don’t be..
Evil (Google)
Spencer Silver invented a glue that barely stuck to anything. Instead of throwing it away, his colleague Art Fry used it for something completely different. Which step of the creative process did Art Fry demonstrate?
Transformation