Research
Research Vendor Twitter works with?
Oracle - Millward Brown - Nielsen
Twitter consumers have this mindset?
Discovery! Consumers are in a 'discovery mindset'
What is the % of CPG products that fail per year?
50%
Minimum spend for Twitter Brand Survey?
$150k
Most tweeted about condiment flavor (mayo, mustard, etc)?
Spicy!
Where should the branding be in a video?
Minimum Spend for Nielsen/DLX study?
Twitter Study?
$250k+, pending feasibility $150k
What is the top talked about ice cream flavor on Twitter?
Chocolate!
What is the ideal video length?
:06 or less!
What is the global MMM average for CPG?
$3.36!
Twitter + TV results in what % average incremental reach?
+25% incremental reach for A18-24 (nielsen TAR research)
Where should the logo placement go for best practice in a video?
Top left corner