Publication
Magazines share many characteristics with this type of advertising media
What are newspapers?
Two Types of Broadcast Media
TV and Radio
The purpose of Out-of-Home Media
To reach people who are away from home
An advertisement shown on a 40-foot screen before a blockbuster hit
Two forms of Direct Mail
What is printed and email
Seventeen, People and Sports Illustrated are examples of what type of Publication
What are consumer magazines?
A 30-minute commercial demonstrating a product
What is an infomercial
Advertisements located on buses and bus shelters
What are transit posters?
An actress on a TV show using an Apple computer
What is Product Placement?
Advantages of using the Web/Internet
Tracking, Builds Brand Awareness and Extends reach of customers
A publication that you might receive if you live in a suburb or rural area
What is a local/community newspaper.
Most Influential, best selling type of advertising media
TV
People wearing or holding signs to advertise a business or product
What are human directionals?
Ads that might be vertical along the side of a website
What is Sidebar Ad?
Examples include Business Week, Fortune and AdWeek.
What are business magazines
Media popular among small businesses due to cost and highly specific audience
What is Local TV Advertising?
Large form of advertising which posters are adhered to signs or on sides of buildings
What are Poster Panels or Billboards?
A pen or lanyard inscribed with "DECA" is an example
What is specialty media?
An effective and affordable way to reach your target market
Ways in which newspapers vary
Frequency, Size, Geographic area or Target Market
Reaches a very broad audience and is extremely expensive
What is Network TV/National advertising
Large elaborate electrical signs.
What are spectaculars?
Includes calling possible customers on the phone and providing them an 800-number
What is telemarketing?
Channels of Communication; Information travels from them to consumers