Specialty
Advertising that uses logos on useful or decorative products, such as keychains and mugs.
What is specialty advertising?
Radio can reach a wide audience and is relatively inexpensive to produce.
What is an advantage of radio advertising?
Television can reach large numbers of people quickly and effectively using sight, sound, and motion.
What advantage does television advertising have over other forms?
A form of online advertising where advertisers pay for each click on their ad.
What is pay-per-click advertising?
It is highly visible and provides messages 24/7.
What is one characteristic of outdoor advertising?
It creates instant recognition and offers a wide range of inexpensive items.
What is one advantage of specialty advertising?
Based on the time of day and the demand for specific time slots.
How are radio ad rates typically determined?
They are expensive to create and produce.
What is a common disadvantage of television ads?
It allows for targeted advertising based on user behavior and demographics
Name one advantage of online advertising?
Billboards or transit advertising.
What is a common type of outdoor advertising?
Targeting the market can be difficult
What is a disadvantage of specialty advertising?
Listeners may switch stations during commercial breaks.
What is a disadvantage of radio ads?
Local television ads or network television ads.
Name one type of television ad?
Ads can be blocked by ad blockers, reducing visibility.
What is a disadvantage of online advertising?
It can be difficult to target specific demographics.
What is a disadvantage of outdoor advertising?
A promotional mug with a company's logo.
Morning drive time.
Name a popular time for radio ads that is typically more expensive?
It allows viewers to skip commercials, reducing ad exposure.
What does a remote control do to advertising exposure?
Banner ads or pop-up ads.
Can you give an example of an online advertising method?
The messages should be short and attention-grabbing.
How should messages be designed for outdoor advertising?
Items like promotional bags or pens can be given away at trade shows or conventions
By selecting appropriate stations and time slots that align with the target audience's listening habits.
How can radio ads be tailored to reach specific demographics?
Consideration of the target audience's viewing habits, such as choosing prime time for broad reach.
What is one strategy for selecting a time slot for television ads?
By tracking click-through rates and conversions.
How can businesses measure the effectiveness of their online ads?
The visibility and reach to the target audience depend on strategic placement in high-traffic areas.
Why is location important in outdoor advertising?