Alternative Strategies
The two forms of Diversification strategies
Related Diversification, Unrelated Diversification
A company that uses the product development strategy by continuing to innovate their products like like the iPhone and iPad.
Apple
How many types of Michael Porter strategies are there
5 types
Also known as "co-opetition"
Cooperation among Competitors
A business expanding by adding new, or unrelated products for new markets.
Unrelated Diversification
An example of horizontal integration wherein 70% of this company's shares were bought by Jollibee corporation.
Mang Inasal
What is the type 3 strategy
Differentiation
Occurs when two companies of equal size unite to form 1 new or separate enterprise
Merger
Selling ALL of a company’s assets in parts in order to cash their tangible worth.
Liquidation
The soda company that used the market penetration strategy to improve their market share in the country by releasing their infamous commercial in the late 2020s and was talked about all over the Philippines.
RC Cola
A type of strategy that offers products or services to a wide range of customers at the lowest price available on the market
Focus - Low Cost
Strategy that occurs when 2 or more companies partner up for the purpose of an opportunity
Joint venture/ Partnership
A form of vertical integration where the company owns and controls business activities that are ahead in the value chain.
Forward Integration
Starbucks used related diversification by selling these 2 types of products aside from just their usual coffee.
Pastries, Granola Bar
What are the 2 types of cost leadership strategies
low cost, best value
The process of returning the production and manufacturing of goods back to the company's original country
Reshoring
The strategy that focuses on presenting current products or services into new geographic areas, or redevelop product uses in an existing market.
Market Development
Coca cola did unrelated diversification by purchasing what movie studio
Colombia Pictures
A strategy that targets your products to a niche market or targeted audience.
Focus strategy
Private financing with the intent to buy low priced companies and sell later at a high price
Private-equity Acquisition