Popular Font
Terminology
General Studies
What Not To Do
Famous Typographers
100

This typeface is used in standard MLA format

What is Times New Roman

100

A short line or stroke serving as a foot of a letterform

What is Serif

100

This is a term that refers to the study of mushrooms 

What is Mycology

100

This font, often used in graphic novels, should not be used in design

What is Comic Sans

100

This typographer designed the geometric typeface Futura

Who is Paul Renner

200

This font family was used for the Avatar franchise logo

What is Papyrus

200

The space between the baseline and the top of your lowercase character

What is X-Height

200

This term refers to AI systems that can generate text, images, or music based on learned patterns

What is Generative AI

200

When scaling text, you should not

What is unproportional scaling

200

This inventor of the printing press revolutionized typography in 15th-century Europe

Who is Johannes Gutenberg

300

This typeface is used by Google

What is Google Sans

300

The closed, curved part of letters

What is bowl

300

These women were the six wives of Henry VIII

Who are Catharine of Aragon, Anne Boleyn, Jane Seymour, Katherine Howard, Anne of Cleves, and Katherine Parr

300

Avoid placing light-colored text on a light background—this reduces this essential quality

What is Readability

300

This influential designer and partner at Pentagram is known for bold, typography-driven branding and iconic work for institutions like the Public Theater

Who is Paula Scher

400

This is Stagl's go to famous font

What is Helvetica

400

The spacing in between characters

What is Kerning

400

This type of poetry is written based on an art piece

What is exphrastic poetry

400

Avoid ignoring spacing between lines—this concept is crucial for clean, readable typography

What is Leading

400

This American type designer created screen-optimized fonts like Verdana and Georgia

Who is Matthew Carter

500

This is the name of the first ever typeface

What is Blackletter

500

In a typeface, this occurs when two or more letters are combined into one character

What is ligature

500

This famous horror author is also credited with one of the most popular coming-of-age films starring River Phoenix and Corey Feldman

Who is Stephen King

500

Avoid placing text too close to the edge of a page—this design principle helps keep layouts balanced and readable

What are margins

500

This influential typographer wrote The Elements of Typographic Style

Who is Robert Bringhurst

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