Type Anatomy
Text
Grid
Punctuation
Final Jeopardy
100
What is the name of the stroke that extends beyond the x-height? (b, d, f, h, k, l, and t)
Ascender
100
Which is the best way to use stacked text, especially in cases of doing book spines? a) V e r t i g b) V E R T I G O
B.
100
Grids are only used for publication design. True or false?
False. Grids used in graphic design are also used for motion graphics, web sites, etc.
100
Which is the correct way to use quotation marks? a) “City streets are pretty interesting. Some of the signs are overused, but still quite nice.” b) “City streets are pretty interesting. Some of the signs are overused, but still quite nice.”
A - hanging quotation marks
100
What is the general term to mean a visual representation of an organization?
Trademark
200
What is the name of the stroke that extends beyond the baseline? (g, j, p, q, and y)
Descender
200
What is the name of the text alignment that makes the left and right edges even?
Justified
200
Name one reason why people use mulitcolumn grids in some instances rather than single column grids.
Multicolumn grids can be more flexible to introduce hierarchy and create zone for different kinds of content, such as photos, illustrations, variation in layout, etc.
200
How many spaces should you put between sentences?
One. The Chicago Manual of Style, the AP Stylebook, and the Modern Language Association all recommend using one space after a period at the end of a sentence. two spaces at the end of a sentence is a carryover from the days of typewriters with monospaced typefaces. Two spaces, it was believed, made it easier to see where one sentence ended and the next began. Most typeset text, both before and after the typewriter, used a single space. Digital typefaces are more proportionally spaced.
200
What is the name of the trademark represented as a picture of something associated with the brand, such as Starbucks mermaid, NBC peacock, etc.
Pictorial
300
What is the height of a capital letter?
Cap height
300
What is the name of the alignment that aligns the text to the right? Would it normally be used for long lengths of text? Why?
Flush right/ragged left. It is common wisdom that flush right text is hard to read in long lengths of text because it forces the reader's eye to find a new position at the start of each line. However, this is likely not the golden rule for every culture. Some cultures read in different orders.
300
What is the name of two pages that are represented as a unit? You see these a lot in books and magazines.
Spread
300
How should en dashes be used?
En dashes are used to indicate ranges or connect numbers, such as 6–10 years. See the Spaces and Punctuation appendix in Thinking with Type.
300
What is the name of the trademark that is represented by spelling out a brand name in distinctive lettering or type?
Wordmark or logotype
400
What is the height of the main body of the lowercase letter (or the height of a lowercase x), excluding its ascenders and descenders?
x-height
400
What is the adjustment of space a) between two letters and b) the overall spacing of a group of letters?
A) Kerning B) Tracking
400
What is the name of the type of grid that consists of horizontal divisions from top to bottom in addition to vertical divisions from left to right?
Modular grid
400
How should em dashes be used?
An em dash is used to express a break in the flow of a sentence. No spaces are used around dashes. For example: These interruptions—especially the snide remarks—are killing my buzz. Incorrect: These interruptions--especially the snide remarks -- are killing my buzz.
400
Which element is seen in the FedEx logotype using a figure-ground relationship.
Arrow
500
What is the name of the place where all letters sit on a line? This is the most stable axis along a line of text, and it is a crucial edge for aligning text with images or with other text.
Baseline
500
What is the distance from the baseline of one line of type to another?
Leading or line spacing
500
What is the name of the ratio, which is a : b = : (a+b, that expresses a relationship portions of grid It is numerically expressed as 1 : 1.618.
Golden section.
500
Punctuation marks are commonly abused. Which is the correct way to indicate inches and feet? What is the punctuation mark called? a) 5’7” b) 5'7"
B. The mark is called a prime or hatch mark.
500
FINAL JEOPARDY! Name three of the classic typefaces.
Sabon, Baskerville, Bodoni, Clarendon, Gill Sans, Helvetica, Futura
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