Anatomy
What is typography?
The style or appearance of a text
What is weight in typography?
What is spacing?
The space between letters to change the visual or how the font looks
What is typeface?
The group of characters, letters, and numbers that show the same design
What is the cap height in typography?
The height of a typefaces uppercase letter, measures from the baseline to the top
Whats considered a heavy weight
Bold and extra bold
What is kerning
The spacing between individual letters in a word
What is san serif?
Does not have extending features called "serifs" at the end of strokes
What is the ascender?
Upward part of a letter that extends above the x height and usually above the cap height
What are the most common weights
Regular and bold
What is tracking?
Horizontal spacing between a range of characters or letters, that is evenly across the whole word
What is serif?
Serif is a small line or stroke regularly attached to the end of a letter or symbol within a particular font or family of fonts
What is the X-height?
Distance between baseline and mean line of lowercase letters
How many weights are there in typography?
4-6
What is leading?
The amount of spacing between lines of text
What are font families?
The different weights and styles using the same typeface
Between san serif and serif, which one is more commonly used?
San serif- Has slighting increased readability than serif because of the clarity and legibility at distance in advertising
What does font weight 300 mean?
Light
(Bold is 500-700)
Why is spacing important in typography?
Word spacing has the ability to express the meaning and idea behind the word.
State an example of a font family?
Robot, Ariel, times new roman, Montserrat, and etc