Font Selection
What is a serif font?
What is a typeface that has small decorative lines or "serifs" at the end of its strokes.
What is line spacing?
What is the vertical distance between lines of text, also known as leading.
What is visual hierarchy?
What is the arrangement of elements in a way that suggests importance and guides the viewer's eye.
What is the purpose of typography?
What is to effectively communicate a message through the style, arrangement, and appearance of text.
What does "typography" mean?
What is the art and technique of arranging type to make written language legible, readable, and visually appealing.
Name one popular sans-serif font.
One popular sans-serif font is Helvetica.
What is leading?
What is the space between lines of text, measured from baseline to baseline.
How do you create emphasis?
Emphasis can be created through various means such as bolding text, changing font size, or using color.
Why is readability important?
Readability is important because it affects how easily the audience can understand and engage with the text.
What are the three main types of fonts?
What are serif, sans-serif, and display fonts.
What should you consider when choosing a font for a project?
Considerations include the target audience, the message being communicated, and the medium where the text will appear.
What is kerning?
What is is the adjustment of space between individual characters in a word to improve visual appearance.
Give an example of a visual hierarchy in a poster.
An example of visual hierarchy in a poster could include a large, bold title at the top, followed by smaller subtitles, and body text that is even smaller.
How does color affect typography?
Color can affect typography by influencing mood, readability, and the overall impact of the message being conveyed.
What are font families?
Font families are groups of related typefaces that share a common design but vary in style, weight, or size.
How can the choice of font impact a message?
The choice of font can convey tone, emotion, and professionalism, influencing how the message is perceived by the audience.
What is tracking?
What is the consistent adjustment of space between all characters in a line of text.
What role does size play in hierarchy?
Size plays a crucial role in hierarchy by helping to distinguish headings from body text and guiding the viewer's attention.
What are some common mistakes in typography?
What are using too many fonts, poor contrast between text and background, and inadequate spacing.
What is the difference between display and body text?
What is display text is often larger and more decorative, used for headings or emphasis, while body text is smaller and designed for readability in longer passages.
Explain how contrast affects font selection.
What is by ensuring that the text stands out against its background, enhancing legibility and visual interest.
What is the effect of too much spacing?
Too much spacing can make text difficult to read and can disrupt the flow of information.
Can you list three ways to establish hierarchy?
What are using different font sizes, varying font weights, and employing color contrast.
How do fonts relate to brand identity?
Fonts contribute to brand identity by conveying the brand's personality and values through their style and appearance.
What are ligatures in typography?
What are special characters that combine two or more letters into a single glyph to improve aesthetics and readability.