Row 1
Also known as marketing research, refers to collecting, organizing, and analyzing data used to define marketing strategies.
Marketing information management (MIM)
A specific group of people that a product will be sold to.
Target Market
Involves employing data collection processes that give valuable information to the researcher.
Obtaining Data
Analyze and interpret findings to develop solutions to customers’ problems.
Analyzing Data
______________ should track how the chosen path forward is being executed.
Marketers
Data collected gives marketers the information collected gives marketers a snapshot of their target customers’ _______________
Preferences
_____________ are reports that portray details about a typical customer.
Customer profiles
Name one of the demographics marketers research
Age, Gender, Ethnicity, Family Size, Income Level
This type of research provides first hand evidence about a topic
Primary Research
This type of research interprets and analyzes primary data
Secondary Research
An example of primary research, name one
Surveys, observations, focus groups, experiments
Name one example of secondary research
Internal company data, internet sources, federal and state government sources, trade organizations
The purpose of primary research is to ____________ that is specific to a business.
collect information
This type of primary research involves asking customers to respond to questions or prompts.
Surveys
This type of primary research requires live observation of consumers in the natural environment.
Observations
This type of research informs marketers about the environment their business will operate within.
Secondary Research
This type of secondary research involves information about what has worked and failed in the past.
Internal Company Data
This type of company research involves organization designed to support and advocate specific industry groups.
Trade Organizations
Mr. Kopans favorite drink is _____________.
Coffee
This type of chart demonstrates comparisons between multiple factors.
Bar chart
This type of plot or chart shows the relationship between two factors.
Scatter Plot
Marketers must possess an awareness of their ___________.
Industry
Collecting data about customers comes with a _________________.
Responsibility
With great power comes great ______________.
Responsibility
Mr. Kopans favorite movie is _______________.
White Squall