Glocalization
What is the definition of "Glocalization"?
It is the strategy of conducting business according to both local and global considerations.
What is the primary method of payment used in Uber’s North American model?
Digital payments (credit cards and in-app transactions).
Which local company was Uber’s biggest competitor in China?
Didi Chuxing.
What major change did Uber make to its payment system specifically for India?
They allowed customers to pay with cash.
Which part of Uber stays the same globally to maintain brand recognition?
The core technology platform and the branding.
How did Uber originally classify its drivers in the US and Canada?
As independent contractors.
What happened to Uber’s Chinese operations in 2016?
Uber sold its Chinese operations to Didi after losing billions of dollars.
Name two local transportation methods Uber added to its app in India.
Auto-rickshaws and two-wheelers (motorbikes).
Why is a "one-size-fits-all" model dangerous for international companies?
Because every country has different laws, cultures, payment systems, and consumer behaviors.
What was one of the first major services Uber added to diversify its revenue in North America?
Uber Eats (or grocery delivery).
What aggressive tactic did Uber use to try and win over Chinese customers and drivers?
A price war involving massive discounts and driver incentives.
Why did Uber decide to accept cash in the Indian market?
Because many Indian consumers did not regularly use credit cards.
What is the main benefit of adapting a business model to a local market?
It allows the company to compete with local rivals who already understand the culture.
Why did the "contractor model" work so well in the North American market?
It gave drivers flexibility while allowing Uber to avoid providing traditional employee benefits.
Which major Chinese search engine did Uber partner with to try and stay competitive?
Baidu.
How did Uber adjust its pricing in India compared to North America?
They lowered prices to make rides affordable for a population with lower average income levels.
What are the main things Uber changes depending on the country?
Payment methods, transportation options, driver policies, pricing, and legal compliance.
What two technological factors made North America the perfect place for Uber to start?
High smartphone usage and common ownership of credit cards.
What was the main reason Didi was able to defeat Uber in the Chinese market?
Didi had a deeper understanding of local culture and consumer habits.
India is a success story for Uber because it proved the company was willing to do what?
Redesign its entire service to match local transportation culture.