Measurement
This solution drives an incremental ROAS of $6 for every dollar advertisers spend on paid campaigns globally.
What is Paid Search?
In 65% of online purchase journeys with multiple touchpoints, consumers use Google or YouTube before this platform
What is Meta?
Percentage of all streaming and TV watch time that happens on YouTube
What is 11%?
4 Types of Consumer Behaviors from the recent Search & YT narrative
What are: Searching, Scrolling, Streaming and Shopping?
A game that the UDS team recently played, involving heavy balls and 10 pins per lane.
What is bowling?
The reason why certain 3P MTAs underreport YouTube impact
What is modeling view through conversions?
Percentage of US YouTube Shorts users aged 18-44 that don't use TikTok
What is 40%?
Hours of YouTube streamed daily on TV screens
What is 1 Billion Hours?
Percentage of views of YT Shorts on the TV Screen
What is 15%?
The type of bill that Sean claimed to have left in the office.
What is $100 bill?
This type of incrementality testing does not require unique user identifiers (cookies, device ids, etc) in order to create treatment & control groups, nor to track the downstream conversions of each group.
What is geo-based incrementality testing?
Meta counts this as an attributable conversion action
What is a 0-1 second scroll?
This product has over 70B Daily Views
What is YouTube Shorts?
People watched over 400 million hours of this each month on TV screens in 2024.
What are Podcasts?
The newest, 4-legged member of UDS
Who is Seb?
In a recent Haus study, YouTube drove 3.42 of this factor
What is incrementality factor against DTC sales?
Google Search drives an incremental ROAS of how much higher than Meta’s in the U.S.
What is 36% higher?
This is something that consumers choose YouTube as the #1 destination for.
What are product reviews and product information?
Over 80% of Google web search ad spend comes from non-navigational queries where consumers are actively doing what?
What is searching for information and exploring options (discovering).
A race that two UDSers recently ran.
What is the half marathon?
In a recent Prescient AI study, YouTube demonstrated this type of effect compared to Meta, AppLovin, and TikTok
What is Halo Effect (46%)?
These columns in Google Ads allow you to measure DG campaigns using more similar attribution as used in other Social platforms for apples to apples comparison.
What are “Conversion (Platform Comparison)” Columns?
This brand metric is often used as a proxy for sales
What is brand query growth?
There are over 20B searches each month using this feature.
What is Visual Search?
Pam committed to getting a picture with this client by Q2'25.
Who is Mario?