Marketing
This marketing channel allows us to communicate directly with customers through newsletters, promotions, and product updates.
What is email marketing?
This city serves as the headquarters of United Fidelity Bank.
What is Evansville?
This team member has worked at United Fidelity Bank the longest.
Angie
"Just Do It"
What is Nike?
What's In Your ___
What is Wallet? (Capital One)
This type of marketing encourages existing customers to recommend a company to friends, family, and colleagues.
What is word-of-mouth marketing?
United Fidelity Bank was founded in this year.
What is 1931?
This team member is not an Indiana resident.
Who is Madisyn?
"Snap! Crackle! Pop!"
What is Rice Krispies?
Think ___
What is Different? (Apple)
Before launching a campaign, marketers often identify this specific group of people most likely to need or want a product.
What is a target audience?
Customers can access surcharge-free ATMs through these three partner networks.
What are Allpoint, MoneyPass, and Alliance One?
As a child, this employee appeared on billboards.
Who is Abi?
"America Runs on ____"
What is Dunkin'?
Taste the ___
What is Rainbow? (Skittles)
This metric measures the percentage of people who click on a digital ad or email link after seeing it.
What is click-through rate (CTR)?
Name all eight United Fidelity Bank regions.
Evansville, Carmel, Chicago, CIL, Colorado, Emerald Coast, Ft. Myers, BSC
In high school, this employee placed 15th out of more than 200 contestants in a beauty pageant.
Who is Melody?
"Don't Leave Home Without It"
What is American Express?
The Un___
What is Cola? (7UP)
These four elements make up the classic marketing mix and are often referred to as the "4 Ps."
What are Product, Price, Place, and Promotion?
What is the current advertised APY and term on UFB's Certificate of Deposit?
What is 4.25% APY for 18 months?
Of these seven coworkers, four attended USI and three did not. Name all four who attended.
Who are Madisyn, Christina, Julie, and Melody?
"When You Care Enough to Send the Very Best"
What is Hallmark?
When It Absolutely, Positively Has to Be There ___
What is Overnight? (FedEx)