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Marketing @ SCU
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Marketing 101
200

This fast-food chain is known for the slogan "I'm Lovin' It."

What is McDonald's?

200

This organization at Santa Clara University helps students develop practical marketing skills through events, workshops, and industry networking opportunities.

What is the Undergraduate Marketing Association (UMA)?

200

This Formula 1 driver, known for his dominance in the 2023 season, is heavily sponsored by brands like Puma, Heineken, and Red Bull, and often appears in their global campaigns.

Who is Max Verstappen?

200

This rapper and entrepreneur is known for chart-topping albums like "Astroworld" and his high-energy live performances, including collaborations with Nike and McDonald's.

Who is Travis Scott?

200

What are the 4 P's of Marketing?

Price, Place, Product, Promotion

400

This beverage company is famous for its polar bear-themed Christmas ads.

What is Coca-Cola?

400

What is the Marketing class that every student in the Business school has to take?

What is MKTG 181 (Principles of Marketing)?

400

Which Bay Area basketball player has his own line of Under Armour shoes?

Who is Steph Curry

400

This Canadian artist, known for blending R&B with pop, gained global fame with the hit album "After Hours" and songs like "Blinding Lights."

Who is The Weekend?

400

This term describes the act of improving a website's visibility on search engines organically through unpaid methods.

What is SEO

600

This luxury car brand uses the slogan "The best or nothing."

What is Mercedes-Benz?

600

Name any of the 2 Marketing Emphasis offered at SCU.

What is: Business and Technology Marketing Emphasis, Consumer and Channel Marketing emphasis, Individually designed marketing emphasis.

600

This tennis legend partnered with luxury brand Louis Vuitton for a major advertising campaign in 2022.

Who is Roger Federer?

600

This British rock band, led by Freddie Mercury, is known for songs like "Bohemian Rhapsody"

 Who is Queen?

600

What are the 4 components of the SWOT Analysis?

Strengths, Weaknesses, Opportunities, Threats

800

This deodorant brand created the viral ad campaign with "The Man Your Man Could Smell Like."

What is Old Spice?

800

When did SCU release the Marketing minor?

What is Fall 2024

800

This cyclist was featured in Nike’s "What am I on?" anti-doping ad campaign before his fall from grace due to a doping scandal.

Who is Lance Armstrong?

800

Name 3 singers who started their careers on Disney Channel.

Who are Ariana Grande, Selena Gomez, Demi Lovato, Zendaya, Victoria Justice, Bridget Mendler

800

This marketing metric refers to the percentage of customers who make a purchase after clicking on an ad.

What is conversion rate?

1000

This perfume brand released the iconic 1992 ad campaign with the line, "I don’t want to set the world on fire, I just want to start a flame in your heart."

What is Chanel No. 5?

1000

Who is the Marketing Department Chair at SCU?

Who is Desmond Lo

1000

Serena Williams completed the "Serena Slam" by holding all four Grand Slam singles titles simultaneously in these two separate years.

What are 2002 and 2015?

1000

This Baroque composer, born in 1685, is known for his Brandenburg Concertos and The Well-Tempered Clavier.

Who is Johann Sebastian Bach?

1000

This pricing strategy is used when a company sets a low price to enter a competitive market, with plans to increase it later.

What is penetration pricing?

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