Crisis Comms
This written public statement aims to address the crisis at hand, reaching stakeholders and the masses
What is a press release?
These platforms allow brands to directly connect with audiences and make personal connections with journalists
What are social media platforms?
This type of publicity is generated by word-of-mouth recommendations and customer reviews rather than paid marketing efforts? (Think about the P.E.S.O. Model!)
What is earned media?
This is a company-produced guide that outlines how a brand should be visually represented across all marketing materials, including color usage, logo placement, typography, and imagery, ensuring consistent brand identity across all platforms
What is a brand kit?
This can be used to help a company tailor its efforts towards what customers want based on trends and feedback
What is customer data?
These majors are eligible to join PRSSA
What is any major? (Just pay your dues)
These are groups or individuals that an organization must prioritize in communication efforts during a crisis
What are stakeholders?
The platform that PR pros often use for media relations tasks
What is Muck Rack?
This is the name of the document publicists often send to journalists that includes a company's background, leadership bios, and key facts
What is a press/media kit?
This is the tone, language, and personality that a brand uses to communicate with its audience
What is brand voice?
IMC allows a company to maximize budget and resources, increasing this important key performance indicator (KPI)
What is return on investment (ROI)?
You pay UMass $10 to join PRSSA and Nationals this amount
What is $55 for a full year of membership?
This term describes the clear, consistent, and concise points an organization uses to communicate during a crisis
What are key messages?
This concise, persuasive message is sent to journalists to generate interest in covering a story, event, or expert source
What is a media pitch? (Learn to write one at our next meeting!)
This is the term for a carefully timed release of information to the media to create buzz or excitement before a big announcement?
What is a teaser campaign?
This brand is widely known for coining its own shade of blue
What is Tiffany & Co.?
These four key elements, known as " the marketing mix” or "the 4 Ps" allow a company to organize ideas and goals for IMC
What are product, price, place, and promotion?
This school is hosting the PRSSA Northeast District conference on Saturday, Feb. 22
What is Boston University?
This document outlines the steps an organization should take to manage a crisis, to ensure an effective response
What is a crisis communication plan?
This is one of PR pros' most important tools. It helps keep record of a brand's network of journalists that help increase exposure to a brand's story or new release
What is a media list?
This celebrity wore a swan dress to the Oscars in 2001, making headlines worldwide. This fashion statement is regarded as one of the most famous PR stunts of the 21st century
Who is Björk?
This modern beauty brand is known for its slogan, “you look good.”
What is Glossier?
Adapting an IMC strategy to different customer segments, such as millennials versus baby boomers, requires this strategic process of dividing a broad audience based on demographics, behaviors and preferences
What is target market segmentation?
This is the theme of our next (and final) free meeting on Tuesday, Feb. 11
What is a media pitch competition?
In crisis communication, this "golden hour" refers to the critical window of time in which an organization must respond before public perception is solidified.
What are the first 24 hours?
When a company/brand tracks social media platforms' shares, online mentions, hashtags and print media to get a sense of the brand's current image and industry trends
What is media monitoring?
This influential publicist and founder of the PR firm People's Revolution is known for representing high-profile fashion clients, appearing on reality TV shows like The Hills, and authoring books such as "If You Have to Cry, Go Outside"
Who is Kelly Cutrone?
This font style is characterized by having “tails” or “feet”
What is serif?
This tactic ensures unified messaging across all company platforms and helps consumers better understand what the company represents and offers
What is an integrated marketing channel?
UMass received its official PRSSA charter in this semester (Ex: Fall/Spring of what year)
What is Spring 2023?