Influences
What influence includes friends, family, and influencers?
Social influence
What do we call the process of comparing products before buying?
Decision-making
What marketing strategy uses famous people to promote products?
Influencer or celebrity marketing
What is it called when customers continue buying the same brand?
Brand loyalty
Ads, music in stores, and product placement are examples of what influence?
Environmental influence
What factor influences customers when they choose the cheaper product?
Price
“Limited time only!” creates what feeling?
Urgency
Nike, Apple, and Coca-Cola are examples of what?
Brands
Feelings like happiness or stress before shopping belong to what category?
Thoughts and feelings
What is impulse buying?
Buying something without planning
Why do stores place candy near checkout lines?
To encourage impulse buying
Positive past experiences with a company create what?
Consumer trust/loyalty
True or False: Customers are only influenced by price.
False
True or False: Consumers always make rational decisions.
False
Bright colors and catchy music are used to attract customers’ what?
Attention
True or False: A strong brand image can influence customer choices.
TRUE
A student buys shoes because everyone at school has them. What influenced them most?
Peer pressure/social influence
A customer buys cereal after seeing athletes promote it. What influenced the decision?
Advertising/influencer marketing
What is it called when companies give free samples to customers?
Product promotion/sampling
What is it called when customers recommend brands to friends naturally?
Word-of-mouth marketing