Media Basics
What does the word media mean?
Ways of communicating information to people
Give one example of print media.
Newspaper / magazine
True or False: Media informs people about government actions.
True
What is an advertisement?
A message promoting a product, service, or idea
Media can influence people’s __________.
Opinions
Name two roles of media in daily life.
Informing, educating, entertaining
Which media includes television and radio?
Electronic media
Why do citizens rely on media in a democracy?
To stay informed about public issues and government decisions
Why do companies give advertisements?
To sell products and attract customers
Who owns most large media houses?
Big companies or business groups
What is mass media?
Media that reaches a large number of people at the same time
Which media reaches people fastest and why?
Electronic/digital media, because it spreads instantly
Why is media called the “watchdog of democracy”?
It monitors government actions and reports issues
Name two ways advertisements attract attention.
Using celebrities, slogans, emotions, or attractive visuals
What is bias in media?
Showing only one side of a story
How does media shape public opinion?
By highlighting issues and influencing how people think
Differentiate between print and electronic media.
Print media uses physical, ink-on-paper formats like newspapers and books to deliver content, offering high credibility but slow, static updates. Electronic media uses digital/electronic devices, providing immediate, interactive, and multimedia content (audio/video) with global reach. Print is fixed, while electronic is constantly updated.
Print media = newspapers/magazines; Electronic media = TV, radio, requires electricity
What happens if media is biased or controlled?
Citizens may get incomplete or false information, affecting decisions
Differentiate commercial and social advertisements.
Commercial ads sell products; social ads raise awareness on social issues
What is “paid news” and why is it harmful?
News shown in exchange for money; it misleads people
Explain why media is important in a democracy.
It keeps citizens informed, enabling them to make decisions and hold leaders accountable
How has digital media changed how people access news?
News can be accessed anytime, anywhere via smartphones and the internet
How does independent media strengthen democracy?
Provides accurate and diverse information, helping citizens make informed choices
How can advertisements create false needs?
Ads make people feel they need products to be happy, successful, or accepted
How can citizens use digital media responsibly?
Verify facts, avoid sharing false news, and think critically about content