(376) The process of changing or reinforcing attitudes, beliefs, values, or behavior.
What is persuasion?
100
(378) Aristotle used this term to refer to the use of appeals to the emotion.
What is pathos?
100
(385) Statements suggesting that good things will happen if the speaker's advice is heeded.
What is positive motivational appeals?
100
(389) These types of issues make excellent sources for persuasive speeches.
What are controversial issues?
200
(376) A learned predisposition to respond favorably or unfavorably toward something.
What is an attitude?
200
(378) To use this to persuade, an effective communicator presents information that is credible.
What is ethos?
200
(385) The need to fully realize one's highest potential.
What is self-actualization?
200
(391) This focuses on whether something is true or false.
What is proposition of fact?
300
(376) Something you understand to be true or false.
What is a belief?
300
(379) The underlying internal force that derives people to achieve their goals.
What is motivation?
300
(386) "If you don't stop what your doing, I'm going to tell Mom!" is an example of this persuasive technique.
What is fear appeal? (negative motivation)
300
(393) A proposition that advocates a specific action.
What is proposition of policy?
400
(376) An enduring concept or right or wrong, good or bad.
What is a value?
400
(378) Aristotle used this term to refer to the rational, logical arguments that a speaker uses to persuade someone.
What is logos?
400
(383) Provides a useful checklist of what potentially can motivate a listener.
What is Maslow's hierarchy of needs?
400
(390) A statement with which you want your audience to agree.
What is a proposition?
500
(378) The process of discovering in any particular case the available means of persuasion.
What is rhetoric?
500
(381) When you are presented with information inconsistent with your current attitudes, beliefs, values, or behavior, you become aware that you have a problem. This is the discomfort you experience.
What is cognitive dissonance?
500
(392) A statement that calls for listeners to judge the worth or importance of something.