Typography
What’s the purpose of design?
To grab the reader’s attention.
What are Templates?
Standard pre-formatted layouts. May contain a color scheme, font scheme, pictures, and preset margins
What are Graphics?
Illustrations and photographs used to convey meaning and add appeal
What are the Two Major Types of Graphics?
Raster Graphics and Vector Graphics.
What is an Aspect Ratio?
the relationship of an object’s width to its height.
A Typeface is...
the basic design of a character
What is a Prototype/Mockup?
an example of how the final document should appear
What is a Caption?
Brief descriptive text, usually placed near an image
What are Raster Graphics made of?
Made of Pixles
What is Cropping?
Cutting out part of an image
The difference between Serif and Sans Serif Typefaces is...
Serif Typefaces have strokes at the tips of the letters
Sans Serif Typefaces have no strokes at the tips of the letters
What are guides?
non-printing lines used to assist the developer in placing objects.
What is a Dropped Cap?
An enlarged character at the beginning of a paragraph
What are Vector Graphics made of?
Made of Lines and Shapes
What is Layers?
Compiling multiple pictures or objects together into one image
What are the four main categories Typefaces can be divided into?
Serif, Sans Serif, Ornamental, Script, Symbol.
What is a Master page?
A Page that includes items and formats common to every page; used to maintain layout consistency
What is an End Mark?
A symbol used to indicate the end of an article or news item
What are The Factors that Affect Graphic Format?
Color depth
Compression
Portability
Transparency
What is Transparency?
removing the background color of a raster image making it “see-through” in order to allow the image to blend in with its background.
The font style refers to...
the slant, weight and special effects applied to the text.
What do Ruler Guides do?
precisely align objects
What does a Byline do?
Gives credit to the author or contributor of photo or article
What is Compression?
Compression refers to how an image is saved in order to reduce the file size.
What is Fill?
putting a color, gradient, pattern, or texture into an object or area.