Ansoff Matrix
STEEPLE
Decision Trees
Circular Business Models
Unit 1
100

the lowest risk strategy

what is market penetration 

100

the E's in STEEPLE

what is Ethics, Environment, and Economic

100

this represents a chance node

what is a circle

100

an example from this model would be a farmer using chicken droppings to fuel a turbine 

what is a circular supply model

100

customers, competitors, and suppliers 

who are External Stakeholders.

200
the strategy where you create new supply chains 

what is market development

200

the aspect of STEEPLE concerned with interest rates

what is Economic 

200

this represents a decision node

what is a square

200

DIDI and Uber are examples of this model 

what is a Sharing Model

200

companies like Apple and Tesla who are on the Stock Exchange 

what are Publicly Held Companies

300

Tesla's recent release of the Cybertruck would be _____

what is product development
300
the China - US trade war would be discussed in this element of the STEEPLE

what is Political 

300

this type of analysis is missing from a decision tree

what is qualitative data

300

Apple selling new screens to customers who broke their screen is an example of this model

what is Product Life Extension Model

300

Companies that are owned and operated by the government 

what are Public Sector Companies 
400
Ansoff considers two dimensions of growth. What are they?

products and markets

400

The shortened version of a STEEPLE

what is a PEST analysis

400

this should be labeled on the top of the branch

what is the option the business is contemplating 
400

one benefit of this model is that it saves landfill space 

Resource Recovery Model 

400

This sector is primarily concerned with providing services like education and haircuts

what is the Tertiary Sector 

500

the two types of diversification 

what is unrelated and related.

500

When analyzing a STEEPLE question, you must always discuss these two things in your answer. 

what are opportunities and threats

500

this should always be listed under the branch 

the cost of the option 

500

Netflix and Spotify use this model 

Product Service System Model

500

is a cooperative relationship formed between two or more organizations to pursue mutually beneficial goals.

what is a Strategic Alliance 

M
e
n
u