Cultural Concepts
The Global Media Business
Protecting Local Identity
Language & Diversity
Technology & Connection
100

This term describes a process where a large number of people around the world experience the same culture, often through movies and music.

What is the universalization of popular culture?

100

These large corporations produce much of the film, radio, music, and fashion consumed globally.

What are media transnational corporations?

100

This independent authority regulates and promotes Canadian culture in broadcast media.

What is the CRTC (Canadian Radio-television and Telecommunications Commission)?

100

Passed in 1969, this act aimed to ensure the equality of English and French in Parliament and Canadian society.

What is the Official Languages Act?

100

This modern technology allows minority voices to reach a global audience at a relatively low cost.

What is digital technology (or the Internet)?

200

This broad term refers to the latest clothes, slang, music, and movies that are consumed by the majority of society.

What is popular culture?

200

Media transnationals are more likely to screen their own films in their theaters to ensure they gain this.

What is profit?

200

This term refers to the rules that require a certain amount of locally produced material to be shown on TV or radio.

What is Canadian Content (or CanCon)?

200

This is a language spoken by a small group of people within a larger country.

What is a minority language?

200

According to some views, the Internet acts as a "connection ______" that helps people understand each other better.

What is a bridge?

300

This process occurs when people mix elements of different cultures to create something new, such as a musical "mash-up."

What is hybridization?

300

A major concern about giant media companies is that they might overpower these types of voices.

What are minority voices?

300

Unlike private stations, these types of broadcasters have a legal mandate to reflect a nation’s diverse culture and values.

What are public broadcasters (such as the CBC/SRC)?

300

This concept refers to the ability of a language to live, thrive, and be passed down to future generations.

What is viability?

300

While global media can be a threat, technology also allows isolated cultures to do this with their cultural values.

What is share (or promote) them?

400

Popular culture is often called a "common denominator" because it helps people do this despite their social or political differences.

What is connect (or "build bridges")?

400

One advantage of large media companies is that they have the financial and human ______ to create high-quality new media.

What are resources?

400

Supporters of local media rules argue they prevent a country from losing its identity to this type of global force.

What is universalizing culture?

400

Launched in 1999, this is the world’s first national Aboriginal television network.

What is APTN (Aboriginal Peoples Television Network)?

400

This specific technology allows cultural networks like APTN and TV5 to broadcast their programming to millions of households all over the world.

What is satellite technology?

500

A classic, culturally hybrid song performed by Luis Fonsi and Justin Bieber that was selected by Nash Fraser.

What is Despacito?

500

This term refers to the 1990s trend of media companies merging into fewer, larger transnationals.

What is media consolidation (or media convergence)?

500

This worldwide French-language network was created to connect diverse Francophone cultures from countries like France, Switzerland, and Canada.

What is TV5?

500

This specific Canadian organization uses the Internet, radio, and print to promote Aboriginal cultures and challenge universalization.

What is the AMMSA (Aboriginal Multi-Media Society)?

500

This "infamous" food item recently went viral on Instagram, serving as a modern example of pop culture connecting people.

What is Dubai chocolate?

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