Ch.1 Intro
What is digital media?
Content created, stored, shared, or distributed using digital technology
What is a raster image made of?
Pixels.
What is a client brief?
A project document containing goals, audience, budget, and rules.
What is a measurable requirement?
Something specific, testable, and connected to the audience and purpose.
A thumbnail is equivalent to what?
a thesis because it is your "hook" to capture an audience's attention.
What is multimedia?
A mix of content types such as text, audio, images, animation, and video.
What is a vector image made of?
Mathematical points, lines, and curves.
What is a design workflow?
A step-by-step process used to turn an idea into a finished project.
What are the 3 parts of a measurable requirement?
Action + specific criteria + success indicator.
What should each thumbnail address?
One or more measurable requirements.
What is resolution?
The amount of detail in an image or video, measured by pixels.
Why are raster files larger than vector files?
Raster files store color data for every single pixel. Vector files are usually small because they only store shape math.
Which is the correct order of the first three workflow steps?
Discovery → Research → Planning.
True or False: Measurable requirements determine if the criteria is successful?
True.
1. Limit text
2. High Contrast
3. Create intrigue
What is a target audience?
The specific group most likely to engage with content or buy a product.
True or false: PNG's are best used for vector files & images.
False, they are best used for raster.
What is a deliverable?
A final file, asset, or project handed to a client or team.
How do measurable requirements guide iteration?
1. Define a clear baseline
2. Removes emotional bias
3. Sets precise boundaries
What is a thumbnail?
A small preview representing a larger image, video, or file.
True or False: digital media can be found across a variety of industries?
True.
True or false: PDF's are vector formats
True
What are demographics?
Statistical traits such as age, location, income, and education.
How do measurable requirements guide revision?
1. Pinpoint exact failures
2. Validate changes instantly
3. Prevents scope creep
What is the purpose of creating thumbnails during the design process?
To rapidly explore multiple concepts.