What is the process of deciding how to get goods into customer's hands?
Channel Management
100
The functions of marketing add value to a product. This added value in economic terms is called
What is utility?
100
All people who share similar needs and wants and who have the ability to purchase a given product are a
What is market?
100
SWOT
What is strengths, weakness, opportunities and threats?
100
Involves using a single marketing strategy to reach all customers
What is mass marketing?
200
What is good business and marketing decisions rely on good information about customers, trends, competing product?
Marketing Information Management
200
Involves changing raw materials into usable goods or putting parts together to make them more useful
What is Form utility?
200
The ___________ consists of consumers who purchase goods and services for personal use.
What is consumer market?
200
This is a methodical look at the world that typically includes four factors PEST
What is Political, economic, socio-cultural, and technological?
200
Marketers want to know how much money people have to spend on different products. for this reason, they look at two types of income measurement:
What is disposable income and discretionary income?
300
What is obtaining, developing, maintaining and improving a product or a product mix in response to market opportunities?
Product/Service Management
300
Involves have a product where customers can buy it
What is place utility?
300
The ________________ includes four basic marketing strategies called the four P's product, place, price and promotion.
What is marketing mix?
300
Recession, unemployment, currency rates, import pricing and trade restrictions are ____________ marketers would consider as opportunities of threats
What is economic factors?
300
Involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values
What is psychographics?
400
What is the effort to inform, persuade or remind current potential customers about a business's products or services?
Promotion
400
The exchange of a product for money is ...
What is Possession utility?
400
A __________________ lists of information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
What is customer profile?
400
The data marketers gather can be used to segment the market in various ways. There are four ways to segment the market. Customers can be segmented into groups based on
What is demographics, geopgraphics, psychographics, behavioral characterisitics
400
The data marketers gather can be used to segment the market in various ways. There are four ways to segment the market. Customers can be segmented into groups based on
What is demographics, geopgraphics, psychographics, behavioral characterisitics
What is form, place, time possession and information utility?
500
A company's _________________ is its percentage of the total sales volume generated by all companies that compete in a given market.
What is market share?
500
Marketing plans may differ from company to company. However, there are some basic elements that will be found in all marketing plans.
What is executive summary, situation analysis, objectives, marketing strategies, implementation, evaluation and control, appendix?
500
The United States census provides information that might help in deciding on the age categories. Here are common labels used to segment the population by generation:
What is Baby Boom Generation, Generation X and Generation Y?