Category 1
Which is a characteristic of the sports or event industry?
A. Communicates with a limited audience
B. Manages a worldwide media network
C. Provides products that are different for each consumer
D. Employs only those people who have athletic ability
Provides products that are different for each consumer
Which of the following marketing activities involves keeping detailed ticket sales records:
A. Ticket management
B. Ticket sales
C. Merchandising
D. Market research and development
Ticket management
Which is an example of promoting a sports event?
A. Holding a race for a charitable organization
B. Selling food products to a concession stand
C. Delivering exercise bikes to retailers
D. Distributing information about a NASCAR race
Distributing information about a NASCAR race
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?
Awareness
Loyalty
Image Extension
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Which of the following are essential components of a sport event:
Sport media
Licensed merchandise
Athletes
Rented-goods services
Athletes
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
A.Have consumers with artistic talent
B. Include spectators and participants
C. Are concerned with environmental issues
D. Demand mostly tangible products
Include spectators and participants
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A. Sponsorship Management
B. Hospitality
C. Sales Promotion
D. Advertising Sales
Sponsorship Management
Which of the following would be considered an event in event marketing:
A. A family vacation
B. A college graduation ceremony
C. A kindergarten class party
D. A restaurant opening
A restaurant opening
What are most sports or event products classified as?
Pure Goods
A combination of goods and services
Pure Services
A combination of rented and owned-goods services
A combination of goods and services
Which of the following sport/event products is a sporting good:
NASCAR hat
Sports Illustrated
Yoga class
Running shorts
Running shorts
Surrounding communities benefit from professional sports teams by which action occurring?
A. Hiring handlers to make sure athletes behave
B. Attracting tourist dollars
C. Making seat licenses available to season ticket holders
D. Endorsing local political candidates
Attracting tourist dollars
You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility?
A. Designing posters
B. Allocating press passes
C. Reserving hotel rooms for special guests
D. Identifying a target audience
Reserving hotel rooms for special guests
You’re responsible for public relations for a country music festival coming to your town. Which of the following would be one of your job duties?
A. Making travel arrangements for the performers
B. Contacting potential sponsors
C. Organizing a news conference
D. Sending out mail-order tickets
Organizing a news conference
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
Perishable
Consistent
Inconsistent
Tangible
Consistent
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use
skates that are owned by the rink. Which of the following sport/event products are Dan and Kelly consuming:
Rented-goods service
Venue
Owned-goods service
Licensed merchandise
Rented-goods service
What are the three core advantages customers receive from sports products?
answer choices
A. Achievement, entertainment, adaptability
B. Adaptability, sponsorship, expansion
C. Health, entertainment, achievement
D. Health, adaptability, entertainment
Health, entertainment, achievement
Communities economic impact when attracting a professional football expansion team is
A. higher tax rates and fewer financial investment opportunities.
B. more tourism, lower tax rates, and high interest rates
C. business closures, job layoffs, and high inflation rates
D. increased job creation and more consumer spending.
increased job creation and more consumer spending.
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
A. Advertising
B. Community relations
C. Media relations
D. Promotions
Which of the following sport/event products is a sport event:
Yankee Stadium
Premiere of a Broadway play
ESPN The Magazine
Ocean kayaking in Alaska
Ocean kayaking in Alaska
Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.
perishable
consistent
imperishable
tangible
perishable
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
A. Total
B. Direct
C. Indirect
D. Fiscal
Fiscal
or a sports organization, which marketing activities involve responsibility for licensing activities?
A. Community Relations
B. Public relations
C. Sales
D. Merchandising
A characteristic of an event is that it is produced and consumed in which situation?
A. During planned intervals
B. At the same time
C. By the same group of people
D. In unemotional ways
At the same time
The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s
brand.
quality.
performance.
reliability.
brand.
Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of
separability
consistency
perishability.
tangibility.
separability