Being focused on reaching a specific objective or accomplishing a task
Goal Oriented
Fulfilling a common need or solving a common problem
providing a valuable product or service
Giving orders instead of following them
Being your own boss or in charge
Some months you have a lot, other months you do not
uncertain income
RP, BATNA, and ZOPA
Reserve Point
Best Alternative to a Negotiated Agreement
Zone of Possible Agreement
Creating new or innovative products or processes
Creative
Having your brand, product, or name recognized nationwide
Growth (in size or capabilities)
Being able to implement your new ideas, concepts, or solutions to problems on a daily basis
Ability to be creative
Not being able to "clock out" at a certain time
Long Hours
Fixating on initial information and ignoring subsequent information
Anchoring Effect
Having the endurance or resolve to keep trying until you accomplish your goal
Determined or Perseverance
This helps you buy everything you need and/or want
Making Money
The ability to keep revenue after all expenses are paid
Profit
This is the risk of an unsuccessful business
Loss
Creating an artificial "reference point" which defines gains and losses in your mind.
Framing
Knowing and believing in your ability to succeed, even with new tasks
Self-Confidence
Paying people to be a part of your business and help you reach your business goals
Creating Jobs
Solving a common problem or providing people with a necessary good
Serving the community
These are unintentional costs that people surrounding your business suffer as a result of your business. (pollution, traffic, etc.)
Externalities
Making an ambitious offer to anchor their counterpart and frame their mindset
First Offer
The ability to be familiar with your the latest software, machines, and processes.
"Up on tech"
Competing with a large company, having others notice your business's success and become interested in your company
Being acquired or bought out
The ability to work on something you care about
Work Where Interested
Decision making responsibility
Structure
Psychology (attitude or mentality)
Status
Reputation
Sources of Power in Negotiations