What Job?
A person who sells non-sport products through the use of sport is considered a(n):
a. advertising marketer
b. sport sales person
c. sport marketer
d. non-sport marketer
What is Sport Marketer?
Which of the following marketing activities usually involves planning youth clinics for fans?
a. media relations
b. advertising
c. market research and development
d. community relations
What is Community Relations?
How does event marketing differ from sport marketing?
a. it offers fewer career opportunities
b. it focuses more on corporate sponsorship
c. it is smaller in scope
d. it excludes sport events
What is It Focuses More On Corporate Sponsorship?
Reasons to purchased based on feeling is which motive?
What is Emotional?
Which of the following positions is a sport-marketing position?
a. advertising director
b. head coach
c. director of hockey operations
d. chief financial officer
What is Advertising Director?
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization?
a. promotions
b. media relations
c. advertising
d. community relations
What is Media Relations?
You're in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility?
a. designing posters
b. allocating press passes
c. identifying a target audience
d. reserving hotel rooms for special guests
What is Reserving Hotel Rooms for Special Guests?
Using rewards for motivation is which motive?
What is Extrinsic?
Which of the following positions creates the marketing budget for a sport organization?
a. chief executive officer
b. director of development
c. director of marketing
d. director of sales
What is Director of Marketing?
Which of the following would be considered an event in event marketing?
a. a family vacation
b. a college graduation ceremony
c. a kindergarten class party
d. a restaurant opening
What is A Restaurant Opening?
Assigning workers to their proper posts at a charity run/walk is the responsibility of a:
a. volunteer coordinator
b. sales promotion coordinator
c. vendor coordinator
d. public relations director
What is Volunteer Coordinator?
Doing an activity for its inherent satisfaction is which motive?
Which of the following sport-marketing activities involves creating promotional copy for printed publications?
a. advertising
b. merchandising
c. social media
d. sales
What is Advertising?
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You're in charge of advertising. Which of the following would be your responsibility?
a. researching the target audience
b. conducting test drives
c. buying commercial time on television
d. taking ticket orders
What is Buying Commercial Time on Television?
Which of the following is the most crucial step in starting a sport or event marketing career?
a. networking
b. personality
c. internship
d. education
What is Internship?
Purchasing based on loyalty is which motive?
What is Patronage?
Which of the following marketing activities involves selling airtime for sponsors' verbal messages broadcast over the public address system at games?
a. group sales
b. advertising sales
c. ticket sales
d. corporate sales
What is Advertising Sales?
You're in charge of sales promotion for a famous author's latest book-signing tour. Which of the following would be your responsibility?
a. passing out flyers outside the bookstore
b. writing news releases
c. selling tickets for the author's lectures
d. placing ads in the paper
What is Passing Out Flyers Outside the Bookstore?
Sport and event marketing creates a positive economic impact in communities by:
a. increased job creating
b. increased tourism
c. more consumer spending
d. all of the above
What is All Of The Above?
Purchasing based on facts or logic is which motive?
What is Rational?