Definitions
Ways of viewing social life from different points of view
What is Perspective
These are cheaper than structured interviews, because they can be distributed by post.
What are self-completion Questionnaires
These have a low response rate compared to structured interviews
What are self completion questionnaires
Deciding in advanced how many people with what characteristics to involve in the research and then identifying them
Quota Sampling
An Approach focusing on the large scale social structures in which people play a defined role (Marco)
What is Structuralism
Basic Agreement on a set of Shared Values
What is a Consensus
If the participant does not understand a question the interviewer can explain it.
Structed Interview
These produces quantitative data, that is statistics. These can be interesting but will not tell us why a media text is the way it is or whether or how this affects audiences
What is content analysis
When the sampling frame is divided, for example, by gender or age.
What is Stratified Sampling
Approaches that start at the level of the individual, focusing on the small scale phenomena and usually favoring qualitative methods (Mirco)
What is Interpretivism
A theory or explanation at the start of research that the research is designed to test
What is the Hypothesis
This type of study allows different aspects of the case being studied to be explored using appropriate methods and can provide deep and detailed account of the case to possibly draw a wider conclusion.
What is a Case Study
This kind of research requires a considerable commitment of time and research over a long period
What is a Longitudinal Study
When each person has an equal chance of being selected
What is Random Sampling
The main sociological perspective based on consensus view of society.
(school is to give young people the skills they need for work, which helps the economy)
What is Functionalism
What are Ethical Issues
This has high validity, because the normal behavior of the group is observed in its natural setting over a period.
What is Participant Observation.
These may be unrepresentative, checked against another source or may be biased depending on the writers emotional state
What are qualitative secondary data
When one respondent puts the researchers in contact with others
What is Snowball sampling
The perspective that argues that modern industrial societies are based on a fundamental conflict between different social classes.
What is Marxism
Ways in which an interviewer may influence participants' responses, by their characteristics or appearance or be verbal cues such as facial expressions and tone of voice
What is Interviewer Effect
This allows researchers to support quantitative data with qualitative data example, thereby providing a study with reliability and validity
What is Triangulation
Interpretivist argue that these are socially constructed, rather than being objective facts, and that therefore we should be very cautious about using them, especially about taking them at face value.
What are Official Statistics
There are simply the people who are available at the times to take part in the research. Such as stopping people on the street.
What is Opportunity Sampling
What is Feminism