1.01
Where is the most expensive place to put an advertisement in a stadium
Scoreboard
A pricing strategy that involves setting prices higher than those of the competition
An advantage customers receive from using a product
The way something is viewed
Image
A marketing function that involves the determination and adjusting of price to maximize returns and meet customers’ perceptions of value
Pricing
How many feet are in a yard?
Three
THE MOST important part of sports is the _______
Athletes
The physical and social characteristics of a population
Demographics
The reasons or benefits that cause prospects—both individuals and businesses—to make purchases to satisfy their needs and wants; customers’ reasons for buying goods or services; why people buy
Buying Motives
Participants who are not paid to play a sport
Amateurs
Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience
Internship
What is the official national anthem of the United States of America?
Star spangled Banner
In sports, the marketing of seats and ticket packages to social organizations
Group sales
Costs that go up or down
Something required or essential that is lacking
Need
Observers, or fans, of a sporting event
Spectators
A measure of how sensitive customers are to changes in price
Price Elasticity
What is the name of the world’s longest river?
NILE
An activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
Hospitality
The amount of satisfaction a good or service will provide a customer...the actual price
Value
Drive prospects to make purchases on the basis of reason, judgment
Rational Buying Motive
Players of sports that are not controlled by organizations or groups; do not follow formal rules
Unorganized participants
Businesses or organizations that pay to associate their names or products with a sporting event
Spectators
What’s the most-consumed beverage in the world that is not water?
Tea
In sports marketing, a team or organization’s attempt to communicate with and entertain fans DURING the course of play
In game promotion
A market situation in which price changes have little to no impact on product sales
(Ex: Gasoline)
Inelastic Demand
The reason for making a purchase that has the greatest influence on a customer’s buying decision.
Dominant Buying Motive
BONUS!
+,1500 points
BONUS
Got em .. .-1,000 points
How many colors will you find in a regular bag of M&Ms?
SIX
Brown, Red, Yellow, Orange, Blue, Green
The process of planning, pricing, promotion, and distribution of sporting ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
Sports Marketing
Business costs that are not affected by changes in sales volume. Usually stay the same
Fixed Costs
Drive prospects to make purchases based on their feelings, emotions, or impulse
Emotional
Tangible, manufactured products that are sold and used within the sports industry
Sporting Goods
Emotional or rational reasons for buying that cause people to choose one business over another
Patronage
.
In sports marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sports venue
Walk-in Promotion
The particular group of customers a business seeks to attract
Target Market
A desire for something that may or may not be required
Wants
Athletes who are paid to play a sport, which is often their occupation
Professionals
BONUS
+1,000 points
Which animal can be seen on the Porsche logo?
Horse
In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients
Corporate Sales
Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
Promotion
Buying goods because of their services
(Chik Fil A)
Goods that carry the name or logo of a sports organization that the organization has authorized a manufacturer to make and distribute for sale
What town is this school located in
Teachey
How many bones do sharks have?
ZERO