The first installment/payment for a product or service, with the balance to be paid later.
What is Deposit?
A symbol/design used by an organization to identify itself.
What is Logo?
Evaluation of potential risks such as injury, loss, or fanger that may be encountered during an event.
What is Risk assessment?
Major international events.
What is Mega-events?
Money that is received.
What is Income?
Written evidence of payments received.
What is Recepit?
A short sentence/phrase linked to an organization
What is a Motto?
An investigation to assess whether a project will be a success or failure.
What is Feasibility Study?
A way of supporting an event by providing products/services or money in return for advertising.
What is Sponsorship?
Money that is spent.
What is Expenditure?
A form of paper payment that a payer signs and the payee presents to a bank.
What is cheque (check)?
The rate at which money is moved in and out of a business.
What is Cash Flow?
This stands for Attention, Interest, Desire, Action, a principle for describing the stages that a customer goes through when purchasing a product or service.
What is AIDA?
Key strategies for any business plan must include marketing and management. Many events take several months to plan and prepare. The preparation for implementing marketing and management plans must be formulated at the beginning of any event to ensure maximum exposure and event success.
What is Marketing and Management?
Earn enough income to cover costs.
What is Break even?
A document that requests payment for goods or services provided. It contains the supplier name and address, VAT (sales tax), registration number if applicable, date of invoice, invoice
What is invoice?
Business to business; selling products and services to other businesses.
What is B2B?
Qualitative data-gathering techniques focus on ideas, opinions and judgements; evidence is gathered through focus groups, interviews and observations.
What is Qualitative?
The four main factors that influence a customer’s purchasing decision. Also known as ‘the 4Ps’, the marketing mix refers to product, price, place, and promotion.
What is Marketing Mix?
Money left over.
What is Surplus?
A document showing a description of, and the quantity of, goods sent, included in the parcel.
What is Delivery note?
An official statement or story given to the media for publication, or posted on social media.
What is Press Release?
A quantitative process is a formal, objective, systematic process in which numerical data is used to obtain information that can be numerically presented.
What is Quantitative?
Describes one feature or perceived benefit of a business, product, or destination that makes it stand out from its competitors.
What is Unique Selling Point?
A loss of money.
What is Deficit?