Marketing 1
When you choose a company because of the positive experience you have with them over the years.
Brand Image
When planning to advertise on social media, what is the first thing an Entrepreneur do?
create a social media calendar
The following are key characteristic in developing what?
Scalable
Targeted
Data Driven
Marketing Strategies
Passing out samples of their newest product at a local store. What type of promotional activity is being used?
Samples
What day is Thanksgiving?
Last Thursday in November (11/28 this year)
When a consumer looks for products with a familiar logo.
Corporate Image
What is most likely to engage the most people when marketing on social media?
share high interest visuals and content
Using Facebook, Twitter, and Instagram to handle business contests and giveaways. Which of the 5 Ps of marketing is being used?
Promotion
Using e-mail campaigns to reach former customers and provide discount codes for his retail business. What type of marketing tool is being used?
digital marketing
What group of colonist first celebrated Thanksgiving?
Pilgrims
Packaging and presentation, brand dominance and integrity are all examples of what?
Brand Image
When developing marketing goals for a business. What should you use to create the goals?
SMART goals
Friendly staff members who enjoy working at that company. Which of the 5 Ps is this?
People
Posts fun and colorful pictures on Instagram daily. Sharing clever quotes and tips on Facebook. What type of marketing is being using to attract customers?
inbound marketing
Everyone knows Turkey is the main dish for Thanksgiving dinner...What is a baby turkey called?
a Poult
Dealing with social media posts and how to respond to reviews is called what?.
Management Plan
Positioning itself to provide the highest quality and most unique product in the area. This is an example of which of the following?
marketing position
Giving away a brand new car to a lucky winner. What type of promotional activity is being used?
Contest
The portion of a market controlled by a particular company or product?
Market share
Where is the Macy's Thanksgiving Day Parade held?
NYC
creating a marketing budget for a company. Which of the following should you do first when creating his budget?
list operational costs
The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way is the definition of which of the following terms?
marketing position
Creating a colorful and new product that looks very appealing on social media. Seizing the opportunity to popularize this product with Instagram followers. Which of the following is being used to accomplish this?
market penetration
When focusing on a specific group of people that what to accomplish a specific goal through your company?
target market
Who created Thanksgiving?
President Lincoln