A primary reason that many colleges and universities sell the naming rights for their new football stadiums or
basketball arenas is to
100
Redesign logos
What do some professional sport teams do to promote renewed interest in a team that is losing support from
fans?
100
entertainment
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the
game's_____________ value.
100
encourage sales.
The ultimate purpose of branding in sport/event marketing is to
100
acknowledge the event sponsors.
When designing an event program for a charity event, it is important to
200
exclusive
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________
sponsor
200
Team colors and team name
Which of the following are the most important considerations when designing a basketball team's logo:
200
write down the information.
When a telephone customer's order includes detailed information concerning the order, the salesperson should
200
product.
The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
200
Table of contents
What should be included in an event program if it is longer than four pages?
300
partnership
The relationship between a sponsor and a sport entity is often described as a
300
discourage counterfeiting activities.
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
300
read the order back to the customer.
When taking an incoming telephone order, an effective way to make sure the order is correct is to
300
It should be clear and simple.
What rule of thumb will help event/sport marketers develop a memorable logo?
300
is very competitive by nature.
Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is
out to win every game. In this situation, Ryan participates in sports because he
400
included in a sponsorship proposal.
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of
information
400
significant others
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking
him to games when he was a young boy. What factor motivates Mark to attend these sports events with his
family?
400
lose customers.
Businesses whose employees regularly make mistakes while taking telephone orders are likely to
400
Timeless
Which of the following is a characteristic of an effective sport/event logo
400
The stadium's geographic location
85% of a sport organization's season ticket holders live or work within two hours of the team's home playing
field. In this situation, what factor motivates the season ticket holders' decision to buy?
500
ambush
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it
as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________
marketing
500
affordable ticket prices.
One of the primary reasons that people are motivated to attend arena football games is the
500
Obtaining customer's name
What is often one of the first steps in processing an incoming telephone order?
500
brand recognition.
When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
500
Personal improvement and social facilitation
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle
and to catch up with her friends. What motivates Sarah to attend the exercise class?