Design Elements
What is positive space?
The length, width, and depth of objects
What is raster graphics also called?
Also called Bitmap graphics
What is scale/Proportion?
The relationships between the sizes of various elements
What is negative space?
The "white space". The distance between objects.
What are the common raster formats?
PSD, PNG, JPEG, TIFF, GIF, PDF
What is unity/harmony?
All of the design elements are consistent with each other in shape, style and color and consistent with the overall message
What is texture?
To convey a sense of touch or feel
What is Contrast?
Emphasizing the difference between elements
What are warm colors?
Red, Orange, Yellow. Considered exciting
What is optical center?
The spot the eye first sees when it encounters a page
What is Complementary color scheme?
Any 2 colors that are directly opposite each other on the color wheel
What is Dominance/Emphasis?
The first element the eye sees; the focal point