2.1
major international events
Mega events
a symbol or design used by an organization to identify itself
Logo
a short, written plan, such as an itinerary
Concept plan
the rate at which money is moved in and out of a business
Cash flow
a prediction of what might happen
Forecast
a list of points to be discussed at a meeting
Agenda
a short sentence or phrase linked to an organization
Motto
a schedule of events given to customers, including dates and times for each destination or activity
Itinerary
a list of books, journals and websites used during research
Bibliography
a form of paper payment that a payer signs and the payee presents to a bank
Cheque
written notes that record the discussions that took place at a meeting
Minutes
an investigation to assess whether a project will be a success or failure
Feasibility study
a person who represents an organization, for example, when attending a conference
Delegate
an event management planning calendar, identifying tasks to be undertaken by whom and when
Gantt chart
a document showing a description of, and the quantity of, goods sent, included in the parcel
Delivery note
received from people unable to attend the meeting. This is written in the minutes.
Apologies
evaluation of potential risks such as injury, loss or danger that may be encountered during an event
Risk assessment
a person filling in a questionnaire or taking part in a survey (i.e. the person responding to the questions)
Respondent
a substitute plan that is put into place if something goes wrong with the original event
Contingency plan
the four main factors that influence a customer's purchasing decision. Also known as the 4Ps, the marking mix refers to product, price, place and promotion
Marketing mix
done for a special or immediate purpose
Ad hoc
a way of supporting an event by providing products/services or money in return for advertising
Sponsorship
an analysis based on assessing Strengths, Weaknesses, Opportunities and Threats
SWOT analysis
the practice of trying to trick people into giving away their passwords and bank account details by sending them an email or text pretending to be from their bank or another well-known company
Phishing
: a document that requests payment for goods or services provided. It contains the supplier's name and address, VAT (sales tax) registration number if applicable, date of invoice, invoice number, tax point/date, payment terms (for example, to be paid within 28 days) and payment methods
Invoice