Advertising Techniques
Advertisers use feelings to persuade people and reduce logical thinking.
What is emotional advertising?
Your food choices can be _________by things like emotions, culture, family, money, media, technology, and ethics.
What is influenced?
This type of pasta looks like a something a man would wear with a tuxedo.
What is bow tie pasta?
what were the meat based marshmallows we used?
What are generic/regular marshmallows?
These two types of hunger are different—one is about your body needing food, the other about feelings.
What are physical and emotional hunger?
Many fast food companies use ---, -------, and ------- in their logos because these colours attract customers.
What are red, orange, and yellow known for?
Examples include Tv, billboards, advertisements, twitter, Instagram and Pinterest are examples of what?
What are examples of media/social media?
This pasta looks like small grains of rice.
What is orzo pasta?
This type of diet avoids all animal products and focuses only on plants.
What is a vegan diet?
This term describes foods that make you feel happy and relaxed.
What is comfort food?
Advertisements give only the facts that encourage you to buy, without telling the whole story.
What is limited information?
One influence comes from traditions and celebrations, while the other comes from a person’s beliefs affecting their food choices.
What are cultural and ethical influences?
One pasta is larger and straight-cut, while the other is smaller and cut on an angle.
What are rigatoni and penne?
When someone does not eat meat because they do not like how the animals are being treated.
What is an ethical food choices?
People often eat comfort foods when they are sad, stressed, or feeling this opposite emotion of happy.
What is upset or eating feelings away?
Advertisers use fear of aging or getting sick to make people buy their products.
What are scare tactics?
Knowing your influences on food helps you understand cultures, healthy and unhealthy habits, and how to make better food choices.
Why is being educated and aware?
This type of pasta, shaped like a spiral tube, was used by most of the class in a recent cooking lab.
What is cavatappi?
In the Ted talk we watched the speaker uses this idea to make plant-based food appealing & recreating familiar dishes like burgers using plants.
What is making plant-based versions of classic foods?
Comfort foods can help improve this. How you feel emotionally?
What is your mood?
These ads either look like regular TV programs or use happy images to make you feel good about friendships or appearances.
What are infomercials and positive images?
This happens when a famous person is used to promote a product.
What is celebrity endorsement?
One pasta is thicker and takes longer to cook, best with heavy sauces, while the other is very thin, cooks fast, and is good with light sauces.
What are spaghetti and angel hair (capellini)?
The speaker says you don’t need to completely change your diet—just doing this small action regularly can make a difference.
What is cooking one plant-based meal a day?
Comfort food is different for everyone because it depends on your own experiences and likes.
What is personal preference?