All people who share similar needs and wants and who have the ability to purchase a given product.
What is market? or What is target market?
100
Target Market + Marketing Mix
What is marketing strategy.
100
Don’t be left out; everyone is buying this.
What is bandwagon?
100
Words and images that make a website feel as if it is a real place that kids can enter and belong to.
What are virtual environments?
100
It’s a self-regulatory program to promote responsible children’s advertising to ensure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.
What is CARU?
200
The process of classifying customers by needs and wants. Identification of portions of the market that are different from one another.
What is market segmentation?
200
The decisions made about what product to offer such as quality, quantity, size, color, features, technical support, packaging, warranties, brand name, and image.
What is product strategy?
200
Criticizing a competitor’s product to make your product seem better.
What is put down?
200
A strategy to get the kids to click on them in order to obtain information about the product they’re advertising or to link to a commercial website.
What are banner ads?
200
Target market approach that decides on the target market first then develop a product to meet the needs and wants of that market.
What is Target Market First?
300
A description of the target market in terms of age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence.
What is customer profile?
300
All the decisions made about how to tell customers about the company and the product such as the type of ads and where to place them, personal selling, customer service, publicity, promotional events, and design and layout of stores.
What is promotion strategy
300
Using words that mislead viewers. By law they have to tell the truth.
Example: “The taste of real ... “, Natural ...”, “Part of ...”, “New, better tasting ... “, “Because we care ...”
What is weasel words?
300
Encourages kids to identify with products and companies to develop brand recognition at an early age to evolve into life-long brand loyalty.
What are friendly, cartoon “spokescharacters”?
300
Advertising strategy that suggests that some almost miraculous discovery makes the product exceptionally effective.
What is Magic Ingredients?
400
Marketing that only tries to satisfy the needs of a limited portion of the market.
What is target marketing?
400
All the decisions made about where the product will be sold, how to transport the product, warehousing, inventory control and order processing.
What is place strategy?
400
When advertisers don’t tell the full story.
Example: Pop Tarts claims to be “part” of a healthy breakfast but it doesn’t mention that the breakfast might still be healthy whether or not this product is there.
What is omission?
400
Kids are asked to give out personal information.
What are clubs or contests?
400
The tendency of a generation to be influenced and bound together by significant events occurring during their formative years (17 to 22). These events help define core values of the age group that eventually shape consumer preferences and behavior.
What is the cohort effect?
500
When variables based on lifestyle, activities, interests, opinions, attitudes, values are used to segment the market.
What is demographic segmentation?
500
Decisions made about profit, discounts, and sale prices. These decisions can also have an impact on the image of a product.
What is price strategy?
500
Kids are really in style, families are attractive and pleasant looking and everyone seems to get along.
What is ideal kids of families?
500
Suggests that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style.
What is snob appeal?
500
One or more of the four Ps are changed to meet the target market’s unique needs and wants.