Situation
The claim must be defended/proven with _______.
Evidence
We often see bias in this type of media, which can be broadcast or published daily.
News media/Journalism
Choices
The choice should reflect the _______ _________ and advance the audience's purpose.
Rhetorical Situation
The ______ is what the writer hopes to accomplish with the text.
Purpose
What is the persuasive advertising technique that aims to evoke an emotional response from the audience by using sentimental images or stories?
Pathos/Appealing to emotions
The speaker seeks to persuade/motivate action through the __________.
Appeals.
List 3 type of evidence writers can use to defend their claims.
Facts, anecdotes, analogies, statistics, examples, details, illustrations, expert opinion, personal observations, etc.
The _____ is what inspires, stimulates, provokes, or prompts the writer to create the text.
Exigence
Attorneys often employ what type of appeal that relies on sound reasoning, facts, and evidence to persuade judges or juries.
Logos/appeal to logic & reasoning
The speaker must consider and address the audience's ______, _______, _______, and _______ as they relate to the topic/subject.
Values, Beliefs, Needs, Background
The evidence an author uses has a specific function. List two examples of functions.
To illustrate, To clarify, To set a mood, To associate, To amplify or qualify a point
Defense
How do politicians use persuasive appeals in their profession?
Politicians appeal to their audiences to sway public opinion, gain support, and/or persuade voters to endorse their policies and candidacy during elections or when advocating for specific issues.