For many years, movie studios controlled all levels and all aspects of the production and distribution of the movie industry, including theatres. This practice of ______was ruled illegal in 1938.
What is vertical integration?
100
It was a new way to promote music in the 1980s; the first televised music marketing.
What is MTV?
100
His folk songs gave him the nickname the “Dust Bowl Troubadour” for his musical criticism of American politics and Depression-era life.
Who was Woody Guthrie?
100
During the Golden Age of Hollywood, actors and actresses literally were "owned" by movie studios who promoted them and made them famous. This was called the _______.
What was the star system?
100
These programs, sponsored by household products, made the leap from radio to television and we still use the term today to describe a drama that continues from one episode to the next.
What is a soap opera?
200
The Postal Act of 1792 allowed this mass medium to expand across the country because it was no longer as expensive to ship the product through the mail.
What were magazines?
200
In 1934, this character, was created by two Ohio high school students, and would become the most important character in the history of comic books.
What is Superman?
200
This record company, founded by Barry Gordy in Detroit combined the words "motor" and "town" and produced countless famous R&B recording stars.
What was MoTown?
200
Radio stations have, from early on, relied on this to keep them, financially, in business.
What is advertising?
200
This is the word for the migration of newspapers, magazines, radio, music, TV and film into digital form and then into cyberspace blurring the lines between traditional and new media.
What is convergence?
300
This practice of the music industry still goes on today but originally it meant that records recorded by black artists were re-recorded by white artists to make them more acceptable to white audiences.
What is covering?
300
Roughly translated, this word means "rebirth" and describes how technology changed both the 1600's and the Digital Age.
What is renaissance?
300
His photos of "flying horses" and his invention of the zoopraxiscope gave us the first moving images.
Who was Eadward Muybridge?
300
This early comic strip, featuring a little boy in a yellow nightshirt, was the inspiration for the term "yellow journalism."
What is the Yellow Kid?
300
Now we have the movie rating system. In the 1920s and 1930s this document strictly limited what movie makers could show their audiences.
What is the Hays Code?
400
Pre-civil war newspapers served as the voices of specific political parties. Because they were biased and known for trying to advance political agendas, they were known as what kind of press?
What is partisan press?
400
This country is the largest producer of movies in the world.
What is India?
400
His invention revolutionized printing and led to the renaissance.
Who is Johann Gutenberg?
400
In the 1950's this "witch hunt" caused many in the film industry to lose their jobs because they were branded as Communists.
What was The Red Scare?
400
The Motion Picture Association of America (MPAA) introduced this in 1968 to address previously taboo subjects that were beginning to show up in films and cause concern among parents.
What is the ratings system?
500
This inexpensive mass medium, sold on street corners by young boys in the early 1900s, helped immigrants to the United States learn to read and learn the language of their new country.
What is penny press?
500
They were popular shows on radio, successfully made the move to TV, and are still popular today on TV--although they are not always sponsored by cleaning products.
What are soap operas?
500
This senator did his best to destroy the careers of many famous motion picture industry producers, directors and stars in the 1950s during his "witch hunt" for Communists.
Who was Joseph McCarthy?
500
Today's music artists, like Justin Bieber, are turning increasingly to this Internet phenomenon to promote their music inexpensively and to millions of people.
What is YouTube?
500
Spectacular, big budget films, guaranteed to make lots of money and attract huge audiences are called this.