Environmental Impacts
The meaning of CPI
What is the consumer price index?
Member of the family that begins our sports fandom (typically).
Who is your daddy?
TRUE or FALSE: Product is what the company makes, and what the customer buys is a brand.
What is true?
NFL team that fans perceive as blue-collar.
Coverage that provides free marketing to sports teams, sometimes positive and sometimes negative.
What is media coverage?
How older adults become socialized in children's sport.
What is living vicariously though your child?
Characteristics of a good brand name.
What is Clarity & Consistency, Simple, Short & Memorable, Legal, Distinctive, Suggestive of Benefits.
Two football coaches that have matched Texas A&M's fanbase.
Who are Kevin Sumlin and Jimbo Fisher.
A direct competitor to the Texas A&M Basketball team.
The age group's fandom is most affected by geography.
Who are young adults (college - 20s)?
What is Team Success, Star Player, Quality Management, Nonplayer Personnel, Team Personality, Competitiveness of Opposing Team, Aesthetic Play, Aggressive Play, Dramatic/Style of Play, and Athlete Skill.
Most valuable sport brand in 2019 worldwide.
What is Nike?