2.01
What does InTangible mean?
It is not a physical product that you can
touch or hold.
People you want to specifically aim to sell your product to
Target Market
oops
-500 points
What was the main characters name in the movie, The Blind Side?
Michael Oher (Big Mike)
What is meteorology the study of?
The Weather
What does Perishable mean?
Once it is over, it is gone
forever,
Divides a market by its location
Geographic
Divides a market by peoples lifestyles and personalities
Psychographic segment
Divides a market by peoples lifestyles and personalities
Psychographic Segment
Which Avenger is the only one who could calm the Hulk down?
Black Widow
What are Amateurs
People that are not paid to play
When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market, or groups of people
Mass Marketing
_______ _________means you will use
or make their products available at your game
Product Positioning
When a sports drink is marketed specifically to marathon runners, this type of segmentation is being used
Behavioral Segmentation
What was the shoes called Michael Jordan wore in the game, 20 years later from when they were made?
Air Jordan 1
What are professionals?
People who are paid to play
Marketers often divide the total market for their
products into smaller, more specific groups, splitting them into what?
Marketing Segments
When you create relationships with people or the public
Public Relations
In the movie, The Blind Side, what was the College Big Mike ended up
Ole Miss
What is the name of Batman’s butler?
Alfred
What is the numeber one thing you need for sporting events to take place?
The Athletes
What are Spectators
These participants are the observers
of the sporting event
What does Value-In-Kind (VIK) mean?
Up to teacher
Nice Job!
+1,000 points
Where did Michael Jordan play college basketball
UNC
_______are the businesses or organizations that pay
to associate their names or products with a sporting event.
Sponsors
Divides a market by its physical and social characteristics, including gender, origin
or heritage, religion,
Demographic
_____ __ ______which are companies that sell their products to other businesses rather than to the gen-
eral public.
Business to Business
What made Michael Jordans shoes so popular?
Up 2 Teacher
What type of doctor is Stephen Strange?
A Neurosurgeon