Demand & Desire
The Cost of Business
Finding Equilibrium
Market Structures
Strategic Moves
100

This law states that when the price of a movie ticket drops, more people will go to the theater.

What is the Law of Demand?

100

This type of cost, like rent or insurance, stays the same whether you sell 1 item or 1,000.

What is fixed cost?

100

If a city limits how much a landlord can charge for rent below market value, this is the result.

What is shortage?

100

In this market type, firms have zero power over price and are known as "price takers."

What is perfect competition?

100

This is a group of producers who work together to control supply and keep prices high.

What is a cartel?

200

If the price of hot dog buns sky-rockets, people buy fewer hot dogs because they are these.

What are complementary goods?

200

This term describes the extra expense of making just one more unit of production.

What is marginal cost?

200

This occurs when the quantity demanded of a new video game is much higher than the quantity supplied.

What is a shortage?

200

This market structure features many firms selling products that are similar, but slightly different.

What is monopolistic competition?

200

This is the practice of competing through advertising or quality rather than just lowering prices.

What is non-price competition?

300

This concept explains why that third slice of pizza isn't as satisfying as the first one.

What is the Law of Diminishing Returns?

300

A business determines its ideal hiring level by comparing marginal revenue to this.

What is marginal cost?

300

Market prices are constantly moving toward this "balanced" point where buyers and sellers agree.

What is equilibrium?

300

An industry dominated by only three or four massive companies is known by this name.

What is oligopoly?
300

Demand is called this when a small price change leads to a huge change in how much people buy.

What is elastic?

400

This is a visual representation of the relationship between price and quantity demanded.

What is a demand curve?

400

When a massive factory can produce items cheaper than a small shop, it is benefiting from these.

What are economies of scale?

400

This is the likely result in a market if a popular celebrity starts a trend, but supply stays the same.

What is a price increase/shortage?

400

This is the main reason why perfect competition is considered rare or unrealistic.

What are barriers to entry or identical products?

400

Producers find their supply becomes more of this as more time passes to adjust production.

What is elastic?

500

The "rule" predicts elasticity based on whether a good is a luxury or a necessity.

What is the Rules of the Stretch?

500

This is what happens when you combine variable to fixed costs.

What is total cost?

500

This is why market equilibrium is usually temporary rather than permanent.

What is changing market dynamics/conditions?

500

Large corporations in an oligopoly use this to create the illusion that many brands are competing.

What is brand proliferation/differentiations?

500

This is the data-filled list that shows demand at various points.

What is a demand schedule?

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