Multiculturalism
This term describes the U.S. as a “melting pot” with many cultures.
What is multiculturalism?
This demographic factor is key when separating audiences.
What is age?
This type of marketplace is not limited by geography.
What is the global marketplace?
Simply translating words without understanding culture can cause this issue.
What are language and cultural barriers?
Before the internet, this was the first major form of advertising.
What are printed advertisements?
By 2050, this group will make up at least half of the U.S. population.
Who are people from cultures other than white culture?
This term describes the disconnect between younger and older generations.
What is the generation gap?
Companies operating worldwide with global suppliers and customers are called this.
What are multinational corporations (MNCs)?
Different time zones mainly create problems with this.
What is communication?
This failed strategy involved making men’s apparel smaller and pink
What is “Shrink It and Pink It”?
This company successfully used Indian cricket culture in an ad campaign.
What is Nike?
Ads aimed at Gen X often focus on these two ideas.
What are family and financial security?
Introducing existing products into new markets is known as this strategy.
What is a market development strategy?
Tariffs and quotas are used by countries to do this.
What is protecting local economies?
This 2015 campaign featured everyday women and shattered stereotypes.
What is “This Girl Can”?
Marketers must study these three things to understand consumer behavior.
What are culture, language, and traditions?
This approach recognizes that multiple age groups have different values and experiences.
What is multigenerationalism?
Modifying or creating new products for new markets is called this.
What is a diversification strategy?
These restrictions pressure countries to change political or economic policies.
What are trade sanctions?
This strategy compares the cost of an ad to its benefit.
What is marginal analysis?
Marketers face this challenge when trying to reach many different cultural groups.
What is a fragmented and diverse audience?
This management orientation customizes strategies for each country.
What is polycentric orientation?
Offering higher quality at lower cost gives a company this advantage.
What is competitive advantage?
These harsh restrictions can lead to complete trade bans.
What are economic sanctions or embargoes?
This digital strategy uses keywords to improve search rankings.
What is search engine optimization (SEO)?