This type of poll is taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
What is a push poll
100
This man observed that research on public opinion was far too limited
Who is Walter Lippmann
100
This gender is more likely to vote more liberal
What is a female
100
A measure of the accuracy of a public opinion poll
What is margin of error
100
The entire group of people whose attitude a researcher wishes to measure
What is population
200
An unscientific survey used to gauge public opinion on a variety of issues an policies.
What is a straw poll
200
This popular magazine had 3 main problems with it, according to Lippmann
What is Literary Digest
200
Historically, this demographic has had a less positive view of the president and other public officials than white children.
What are black children
200
The accuracy of any poll depends on the this of the sample
What is quality
200
A method of poll selection that gives each person in a group the same chance of being selected.
What is random sampling
300
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire poulation.
What is a public opinion poll
300
This pollster correctly predicted the results of the 1936 election day, and his organization continues to successfully predict the presidential popular vote.
Who is George Gallup
300
At this age, children become more selective in their perceptions of the president.
What is ten or eleven
300
Polls normally fail to measure the this of opinion
What is intensity
300
A variation of random sampling in which the population is divided into subgroups and weighted based on demographic characteristics of the national population.
What is stratified sampling
400
Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support.
What is a tracking poll
400
Who did Literary Digest predict would beat Franklin D. Roosevelt in the 1936 election?
Who is Alfred M. Landon
400
Colleges have this effect on students
What is liberalizing
400
We often have difficulty forming opinions on issues that fail to...
What is affect us personally
400
All good polls for political candidates contain questions intended help who judge their own strengths and weaknesses
Who are the candidates
500
Poll conducted as voters leave selected polling places on Election Day.
What is an exit poll
500
President of the Pew Research Organization who thinks that the public has become more of a critical player in national and international politics.
Who is Andrew Kohut
500
This religion most strongly believes that the federal government controls too much of our daily lives
What is White Evangelical Protestant
500
This type of question allows respondents to provide a response for 0-100 measuring how they feel about a particular issue.
What is a feeling thermometer
500
The pollsters chose about this many respondents from each primary sampling unit for interviewing