Bacon & Breakfast
What is a typical Continental breakfast like?
It is light, with bread, fruit, and coffee or juice.
Why were small cars popular in Europe but not in America in the 1950s?
Because of narrow streets, limited parking, and expensive fuel.
What is the term for brands that mass-produce trendy clothes cheaply and quickly?
Fast fashion brands.
What word means "to convince someone to do or believe something"?
Persuade.
What is the term for a person or company that makes goods for sale?
Manufacturer
What was the norm for an American breakfast until the early 20th century?
A light breakfast, like coffee and a roll or cereal.
What was the challenging goal of the European car maker’s ad campaign?
To make Americans see small cars as cool, fun, and great for city life.
What was the brilliant but shocking headline of the 2011 outdoor clothing ad?
"DON'T BUY THIS JACKET."
Which word refers to "what is happening or popular right now"?
Current (or Trends).
Which adjective describes something that completely changes the way a situation develops?
Game-changing
How did Edward Bernays use a survey to change American breakfast habits?
He asked 5,000 doctors if a heavy breakfast was better for health.
Describe the visual style of the eye-catching "Think Small" advertisement.
It showed a bare background with a small image of a car.
What information did the ad provide to demonstrate the environmental cost of the jacket?
It listed the amount of water used, CO2 emitted, and waste produced.
What word means "to attract and hold the interest and attention of someone"?
Fascinate
What word describes something that is very noticeable or striking to look at?
Eye-catching
What was the result of the bacon campaign regarding sales?
It significantly increased bacon sales.
Why was the "Think Small" ad considered unconventional compared to other ads?
Because other ads showed big cars in fancy settings, while this one was simple and small.
According to the text, what should consumers consider before making purchases to fight consumerism?
They should consider the effects of consumerism on the environment.
Which verb means "to show or explain how something works through evidence"?
Demonstrate
What word means "worth having or wanted by most people"?
Desirable
Why was Edward Bernays' work described as innovative?
Because he used new and expert-based methods in public relations to persuade people.
Which specific group of consumers began to see small cars as desirable?
Young consumers who were interested in trying new things.
How does advertising go beyond just selling products according to the conclusion?
It can introduce new ideas, change behavior, and reshape culture.
Which phrasal verb means "to learn or discover a piece of information"?
To find out
Which word describes something "not following what is usually done or expected"?
Unconventional