What type of marketing information might a business
obtain by monitoring sales invoices
What is Customer profiles
100
A professional soccer league is considering an
expansion team in a certain city. What is the best
online secondary source to obtain current
demographic information about the location
What is Government Census
100
Which of the following is a reason why businesses
should regularly monitor their internal records that
contain marketing information:
What is To analyze product performance
100
Sporting-goods businesses often gather marketing
information to
What is Identify Trends
200
What internal records do many businesses monitor
in order to obtain useful marketing information?
What is Sales Report
200
To know what websites and advertisements visitors
see, sports and event e-marketers would check
What is Clickstream Data
200
To learn about its target market's needs and wants, a
professional soccer league should obtain information
from its fans
What is In a proactive & systematic manner
200
Which of the following is a secondary source of
sport/event information
What is Demographic Reports
200
Which of the following might a sport/event
organization search to obtain marketing information
What is The Internet
300
A sport/event organization that wants to obtain
information about the population in a certain
geographic location might use
What is Government Sources
300
What is one way that sport/event marketers use
marketing information?
What is To develop new products
300
What type of competitor information is important for
sport/event organizations to maintain in a database?
What is Price List
300
One type of sport/event marketing information is
information that is obtained from
What is Spectators
300
Which of the following sources is the most
appropriate for obtaining primary marketing
information about fans' opinions about a rock band's
new album:
What is Concert Attendance
400
Why is it important to define your project precisely?
What is So you can achieve you objective
400
A database of competitor information often contains
information about the competitor's
What is Advertising Media
400
What should a business anticipate when developing
a project plan?
What is Change
400
Having appropriate data helps sport/event
marketers to set goals that are
What is Realistic
400
Which of the following internal records might a
business use to analyze information regarding
customer satisfaction levels:
What is Comment Card
500
One way for the WSC Swim and Racquet Club to
obtain primary information about the quality of its
facilities and the level of its services is by
What is Surveying Club Members
500
Which of the following is a true statement about
project planning:
What is With a plan you can mentally walk through your project from start to finish
500
Why do event organizers develop production
schedules?
What is To outline all activities that need to be prepared for
500
A basketball team wins a postseason playoff game
and proceeds to play another team for the regional
championship. In what type of tournament is the
basketball team participating?
What is Multistage
500
Why is it important to think ahead about how you
will monitor your project?
What is To make sure your works quality doesn't suffer