Market Segments
This Segment focuses on grouping customers based on where they live and where they shop. People who live in the same city, state or zip code, etc.
What is Geographic Segmentation?
A very intelligent computer that can perform different tasks
What is AI
Capable of being perceived especially by the sense of touch.
Tangible Products
A marketing plan to reach all consumers
What is Mass Marketing Plan
What College did I go to?
Winthrop University
This segment focuses on Age, Gender, Income, Level of education, Religion
What is Demographic Segmentation
A wearable device that creates a different reality for the user wearing it
What is VR
Not tangible; incapable of being perceived by the sense of touch, an experience you can see, feel & participate in
Intangible Products
Professional Team Stadiums, Health Clubs, Parks, Camps
What is a Venue?
What was my last job?
This Segment focuses on Personality, Hobbies, Social status, Opinions, Life goals, Values and beliefs, Lifestyle, Etc.
What is Psychographic Segmentation
True or False: The major 4 leagues have Jersey Ad deals that expire in 2027?
False
Any sporting event or news broadcasting through a media outlet
What is sports media?
The people that create excitement and enthusiasm for the product
Spectators/Fans
What Sport did I play in High School
Cross Country or Track or Church Basketball
This Segmentation focuses on Spending habits, Purchasing habits, Browsing habits, Interactions with your brand, Loyalty to your brand
What is Behavioral Segmentation
An online app that allows others to connect and share their thoughts, opinions, and other forms of content
What is Social Media?
Equipment and Apparel essentials to the sport event itself
What is Sporting Goods?
Businesses or organizations that pay to associate their names or products with a sporting event for recognition and affiliation benefits
What is a Sponsor/Sponsorship
What Festival did I work on?
The Strawberry Festival
All your segments are like puzzle pieces when you put the together you get your what?
What is a Target Market?
Shirts, Hats, and other forms of clothing that have been dubbed "mainstream"
Wearables
A product likely to decay or go bad quickly.
A perishable product/item
Extra Income that people use to spend on things that are not necessities
What is Disposable Income
What was my minor in College?
Business Administration