3.01: Data & Fashion
Which role uses fashion forecasting in the retail environment?
A. Customers
B. Manufacturers
C. Editors
D. Merchandisers
Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?
A. Fibers
B. Economic conditions
C. Trends
D. Designers
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
A. Clienteling
B. Cloud computing
C. Geotracking
D. Social media
Maria receives a 10% discount every time she shops at Finish Line athletic apparel store. She receives the discounts because she is enrolled in which type of service?
A. Loyalty program
B. Customer service
C. Information system
D. Employee discount
In predicting fashion trends, Janae reviews fashion publications, catalogs, and websites. This type of marketing research is:
A. forecasting.
B. consumer research.
C. fashion shopping.
D. sales research.
Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?
A. Color services
B. Comparison shopping
C. Marketing research
D. Sales records
Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:
A. loyalty program.
B. personal shopper.
C. website.
D. magazine advertisement.
The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
A. Computer Aided Design (CAD)
B. Universal Product Code (UPC)
C. Stock Keeping Unit (SKU)
D. Small Business Association (SBA)
The overall form or outline of an outfit or clothing style is the:
A. silhouette.
B. style.
C. texture.
D. trimmings
Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?
A. Customer profiling
B. Forecasting
C. Market segmentation
D. Test marketing
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
A. Website
B. Loyalty program
C. Social media
D. Online shopping
The North Face apparel retailer posts information about an upcoming sustainability program on Twitter, YouTube, Facebook, and Pinterest. North Face is using:
A. loyalty program.
B. click stream data.
C. social media.
D. clienteling.
A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?
A. Textile
B. Color
C. Design
D. Print
The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?
A. Color services
B. Comparison shopping
C. Marketing research
D. Sales records
Amy’s Boutique connects with her loyal customers using which free advertising tool?
A. Newspaper advertising
B. Social media
C. Personal shopper
D. Internet
IF DSW shoe store exchanges information and interacts with its customers, which form of technology for communication is being used?
A. Magazine advertisement
B. Social media
C. Click stream data
D. Universal Product Code
A fashion forecasting company provides which service?
A. Trains sales associates
B. Provides merchandise
C. Creates advertisements
D. Predicts upcoming trends
Predicting fashion trends is:
A. forecasting.
B. merchandising.
C. producing.
D. retailing.
When Hugo shops for new jeans online, he leaves a virtual trail of his shopping activity. This type of data collection is called:
A. Point-of-Sale system.
B. Universal Product Code.
C. mobile apps.
D. click stream data.
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
A. Clienteling
B. Cloud computing
C. Geotracking
D. Social media