4 P's of Marketing
The financial aspect of your product
Price
A visual symbol for your product that is instantly recognizable
Logo
Who your customer is. Including things such as age, gender, income, marital status, etc.
Demographics
The quicker picker upper
Bounty
Processes and methods used to gather, analyze, and report findings
Market Research
Marketing that pertains to advertising your product
Promotion
How you will distribute/sell your product
Channel
This term is used to explain where your customers live. For example: rural, suburban, international, etc.
Geographics
Expect more. pay less
Target
Research that is costly, time-consuming, and designed with a specific outcome in mind
Primary data/research
Locations where the product/service can be purchased; how did the product become available (distribution path)
Place
How you get, keep and grow a customer base
Customer relationships
Your ideal group of customers who will benefit from your value proposition. Who a business attempts to sell to
Target Market/Customer segments
Have it your way
Burger King
Research has already been done and can be apply right away. Less expensive to conduct but may not answer desired questions.
Secondary research/data
The total product offering (including user experience and services)
Product
Communication pathways that a business already owns or controls such as a company owned website.
Owned or Direct Channel
How your customers buy and how they intend to use your product, including understanding of their needs versus wants, spending patterns, brand preferences, and how they are influenced by advertising
Buying Behavior
Built to last
Ford
A questionnaire, survey, or interview conducted by yourself is considered this type of data.
Primary data
A combination of factors that can be controlled by a company to influence the target market to purchase its products
The 4 p's of marketing or marketing mix
Communication pathways that are owned by other businesses or organizations, such as influencers or whole sale stores.
Indirect/Partner channels
The user of the product vs the buyer of the product.
Consumer vs Customer
Betcha can't just eat one
A trade magazine or academic journal written by someone else would be considered this kind of data.
Secondary data